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Digital Marketing

  • Dick's CEO outlines omnichannel vision

    Dick’s Sporting Goods plans to spend $850 million over the next three years to add as many as 150 stores while growing total sales to as much as $9 billion with e-commerce contributing more than $1 billion.

  • Build-A-Bear launches interactive Promise Pets

    Build-A-Bear Workshop is rewriting the rules on stuffed animals with a new line of toys that are linked to a mobile app.

    The retailer’s new Promise Pets feature a free mobile app that families can download to bring the experience of pet care to life, teaching children about animal care through an interactive play experience. Breeds in the collection include the Golden Retriever, Beagle, Yorkshire Terrier and Persian Kitten. Build-A-Bear plans to introduce more breeds throughout the year.

  • Study: Millennials disloyal to brands

    Millennials are not loyal to fashion brands, according to a new study. In fact, 45% of those surveyed by LIM College say nothing can be done to retain them.

    This is according to the results of a new survey, "Shopping Trends Among 18-25 Year-Olds," conducted by LIM College Professors Robert Conrad and Kenneth M. Kambara, Ph.D.

  • Pier 1 to close 100 stores over three years

    Fort Worth, Texas – Pier 1 Imports Inc. on Thursday reported a declining profit for its fourth quarter and also announced that it plans to close 100 stores as part of a three-year real estate optimization plan.

    Pier 1 reported net income of $33.1 million in the fourth quarter of fiscal 2015, down 22% from $42.6 million the same quarter a year earlier.  Expenses related to the retirement of the company’s former CFO, as well as increased selling, general and administrative (SG&A) expenses, contributed to the decrease in profit.

  • Petco uses YouTube to promote pet adoption

    Petco is leveraging the combined power of video and celebrities with its latest promotion, "Think Adoption First."

  • It's an omnichannel spring at Home Depot

    New for spring at the world's largest home improvement retailer: an integrated shopping experience.

  • Walmart launches anti-hunger campaign

    Walmart is looking to increase its support of community food programs with a new "Fight Hunger. Spark Change." campaign this spring.

    The national initiative will invite the public to take action in the fight against hunger. Working with some of the nation’s leading food companies –- Campbell’s, ConAgra Foods, General Mills, Kellogg Company, Kraft, and Unilever–- Walmart is offering the 140 million customers that shop at its stores each week three easy ways to help families in need in their local communities.

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