Skip to main content

Lands' End hops to support Easter Egg Roll

4/6/2015

Lands' End has added a digital component to its sponsorship of the White House Easter Egg Roll this year.


The retailer says this year's theme for the Easter Egg Roll is "#GimmeFive," which encourages Americans across the country to share five things on social media they are doing to eat better, be more active, and lead a healthier life, and supports the First Lady's Let's Move! initiative to help kids grow up healthy and have the opportunity to reach their full potential.


"We are honored to be a part of this historic tradition that celebrates families and encourages strong values and healthy living," said Federica Marchionni, CEO of Lands' End. "We look forward to providing our exclusive Easter Basket Tote for the third year in a row and supporting a cause that we strongly stand behind as a company."


Lands' End, the global family lifestyle brand based in Wisconsin, is supporting the long-standing annual event in Washington, D.C., by providing 1,000 of its Easter Totes. The official White House Easter Egg Roll Easter Totes, awarded as Egg Hunt prizes, feature fun, kid-friendly designs and the White House 2015 Egg Roll seal. A Lands' End customer favorite, the basket-shaped Easter Tote is made of kid-friendly, durable canvas with plenty of room for goodies.


Lands' End Inc. is a leading multi-channel retailer of casual clothing, accessories, footwear and home products.


X
This ad will auto-close in 10 seconds