Digital Marketing

In 1975, when I started what would become Rexall Sundown, the world was a very different place. Gerald Ford was in the White House, there was no social media and the TV universe was limited to three networks and a few local channels.

New York -- Google announced that it has acquired video advertising provider mDialog.

In a post on Google+, the web giant said it will work with the mDialog team to incorporate their technology and expertise into its DoubleClick online advertising platform product suite.
 

Santa Monica, Calif. — Macerich is collaborating with HGTV, a home and lifestyle cable network, to create Santa HQ, an interactive holiday experience, at 10 Macerich malls. The initiative aims to add digital and social media to the traditional holiday experience of visiting Santa.

New York – L’Oreal Paris is releasing Makeup Genius, a free mobile app that uses advanced facial mapping technology to turn the front-facing iPhone and iPad camera into a virtual mirror that allows women to try on products in real-time. Makeup Genius allows consumers to scan a L'Oreal Paris product or advertisement to detect a color match, virtually try on individual products or test out curated looks from expert makeup artists, and share with friends and family on Facebook.

New York – L’Oreal Paris is releasing Makeup Genius, a free mobile app that uses advanced facial mapping technology to turn the front-facing iPhone and iPad camera into a virtual mirror that allows women to try on products in real-time. Makeup Genius allows consumers to scan a L'Oreal Paris product or advertisement to detect a color match, virtually try on individual products or test out curated looks from expert makeup artists, and share with friends and family on Facebook.

Seattle -- T-Mobile US Inc. is introducing "T-Mobile Test Drive," a program that lets people receive an iPhone 5s and unlimited nationwide service to take T-Mobile's network for a seven-day free trial. Starting June 23, people can sign up for T-Mobile Test Drive online.

Increasing strength in Pier 1 Imports’ e-commerce business translated into better-than-expected sales that fueled the company’s overall financial results for the first quarter.

Total sales for the quarter were $419.1 million, a 6.1% increase versus $394.9 million in the year-ago quarter. Comparable sales increased 6.3% during the quarter, driven by increases in total brand traffic, conversion and higher average ticket. E-commerce sales exceeded the company’s estimates, reaching 9% of sales for the quarter.

Maybelline New York is rolling out the welcome wagon for Brazilian supermodel Adriana Lima, who served as global spokesperson once before, from 2003-2009.

Lima rejoins current spokeswomen Christy Turlington, Emily DiDonato, Jourdan Dunn and Marloes Horst.  

Fresh & Easy has launched a full-scale marketing campaign inviting customers to discover the company’s new image.

Since transferring to new ownership in November, the company said, it has reinvigorated the brand and its stores with the aim of being the anytime, anyway, anywhere solution for getting healthy, convenient and affordable food.

St. Louis -- Indoor retail mapping platform Aisle411 will provide indoor mapping services to Indianapolis-based Marsh Supermarkets. The retailer seeks to improve the shopping experience for its customers by leveraging the navigation platform via its new Marsh App.