Digital Marketing

The North Face’s latest unique marketing campaign is inviting customers to the mountains for a workout without ever leaving the store.

The outdoors and fitness apparel company's latest promotion will bring Mountain Athletics workouts to five cities across the country, and customers are invited to sign up and engage in-store and online via a variety of digital marketing offerings.

Beginning March 31, the North Face will host twice-weekly free strength and conditioning workouts in Washington, D.C., New York, San Francisco, Chicago and Boston.

Trendy teen retailer American Apparel reported a deep decline in fourth quarter revenue, as the company grapples with a social media scandal and losses stemming from an investigation of its former CEO.

Shoppers had a hankering for more yogawear during the holidays, as retailer Lululemon saw better-than-expected traffic and results for the fourth quarter.

Net revenue for the quarter increased 16% to $602.5 million from $521 million in the fourth quarter of fiscal 2013. Same store sales increased by 8% for the fourth quarter.

Proctor & Gamble is trying to increase Latina interest in its products with a new “Living Fabulosa” (living fabulously) initiative.

It is part pf the company’s Orgullosa campaign, which highlights the unique and complex experience of the modern, bicultural Latina -- the Nueva Latina.

Retailers are surely getting tired of hearing about how their digital capabilities fall short of customer expectations but that familiar drumbeat is contained in a new report from Capgemini Consulting called, “Fixing the Cracks: Reinventing Loyalty Programs for the Digital Age.”

New York -- U.S. companies spend $2 billion on loyalty programs, but the investment isn’t yielding the type of increased engagement which drove implementation of the programs, according to a new report from Capgemini Consulting. For example, the firm found that the average U.S. household is a member of 21 loyalty programs, but only actively uses 44% of them.

Bellport, N.Y. – Perfumania Holdings is launching a new digital corporate platform. Conceived and built by Ready Set Rocket, the new Perfumania digital corporate presence includes a fully redesigned corporate website.

In addition, Ready Set Rocket set forth a digital strategy for the new Perfumania Holdings digital corporate identity focused on the following core elements:

Sears and Craftsman have kicked off their second annual “MAKEcation” promotion with a sweepstakes that sends the winner to an event this fall in Brooklyn. 

From now through July 31, Craftsman Club and Shop Your Way members can enter for a chance to win a trip to this experience by visiting www.craftsman.com/makecation.