Digital Marketing

Bay Shore, N.Y. -- Confectionary giant Mondelēz International is deploying digital signage displays that resemble a store assistant to promote its new sweet treats in Carrefour, Cora and Makro stores across Belgium.  

The Tensator Virtual Assistants displays, which have a 20- by 20-inch footprint, will stay in each location for two weeks before continuing on their retail tour. The displays use cutting edge technology to project the image of a real person that can deliver a variety of messages.

By Carin van Vuuren, Usablenet

If there was ever any doubt of mobile’s essential role to retail success, the most recent holiday shopping season should put that to bed. Last year, more than 40% of all Cyber Monday sales came from mobile devices. In fact, Amazon stated that almost 60% of its customers shopped via mobile during the 2014 holiday season, with total U.S. sales from its app doubling from 2013.

Airline passengers mourning the loss of in-flight catalog SkyMall may soon find a familiar sight in their seat pockets.

Scott Jordan, CEO and founder of multi-pocket travel clothing company SCOTTeVEST, intends to fill the vacuum created by SkyMall's loss with a new in-flight shopping experience: SKY2BUY. It will be in planes in test markets around the United States in June or July of this year.

"This summer, fly with SKY2BUY, your new mall in the sky," Jordan said.

Oak Brook, Ill. - Ace is the place with the helpful in-store pickup of online orders. Ace Hardware is nationally launching its free store pickup program beginning Wednesday, April 1 at participating Ace stores.

Free store pickup will allow customers to check their neighborhood Ace store's available inventory on Acehardware.com and either go in-store to make their purchase or place their order online and pick it up in-store the same day.

By Dan Goldman, Kurt Salmon

Just like bell-bottoms and leg warmers, mom-and-pop retailers are back. Not long ago, it seemed like they would be permanently relegated to some dusty attic space, a relic fighting for relevancy.

Big-box stores put them there. Between 1992 and 2014, the share of U.S. retail stores owned by companies with fewer than 500 employees fell 13%.i That’s because big boxes promised lower prices and a wider assortment, points brought home by large mass market advertising campaigns.

The North Face’s latest unique marketing campaign is inviting customers to the mountains for a workout without ever leaving the store.

The outdoors and fitness apparel company's latest promotion will bring Mountain Athletics workouts to five cities across the country, and customers are invited to sign up and engage in-store and online via a variety of digital marketing offerings.

Beginning March 31, the North Face will host twice-weekly free strength and conditioning workouts in Washington, D.C., New York, San Francisco, Chicago and Boston.

Trendy teen retailer American Apparel reported a deep decline in fourth quarter revenue, as the company grapples with a social media scandal and losses stemming from an investigation of its former CEO.

Retailers are surely getting tired of hearing about how their digital capabilities fall short of customer expectations but that familiar drumbeat is contained in a new report from Capgemini Consulting called, “Fixing the Cracks: Reinventing Loyalty Programs for the Digital Age.”