Digital Marketing

Moms who liked rocking out to Poison in the 1980s will love Overstock.com’s new promotion.

The retailer will be hosting a new Mother’s Day sweepstakes in which one lucky winner and one guest will receive an all-expenses-paid trip to Phoenix, Ariz. to enjoy three days and two nights at a luxurious hotel and spa. There, they will be treated to a spa pampering package before a car whisks them off to join Poison singer Bret Michaels at his home for dinner. Overstock.com and Michaels created the sweepstakes to say thanks to all mothers and honor them on their special day.

Louisville, Ky. – Papa John’s wants to be sure customers know exactly what ingredients go into its pizzas. The quick-service chain is enhancing its social content with a series of Instagram and Vine videos about the ingredients it uses, accompanied by Twitter and Facebook content focusing on each ingredient category.

Distributed across Papa John’s social channels during the next seven weeks, the new content will highlight its core ingredients one-by-one — beginning with dough and ending with cheese.
 

The North Face is celebrating Earth Day by expanding its Clothes the Loop omnichannel initiative, with the goal of recycling more than 100,000 pounds of apparel and footwear this year.

The retailer plans to expand its Clothes The Loop recycling program to all of its retail and outlet stores in the U.S. in tandem with an in-store and social media campaign to encourage consumers to recycle unwanted apparel and footwear from any brand in any condition.

Overwhelming demand for Target's Lily Pulitzer collection caused a shopping frenzy over the weekend both in stores and online. 

Retailers who rely on a steady stream of new products from suppliers to drive sales will find a new source of digital inspiration in a product development deal between Mattel and the online collaboration community known as Quirky.

Foot Locker introduced its first smartphone mobile app and a new series of “Shoemoji” emoticons that enable a new type of communication among smartphone users.

Merchandising and marketing concepts such as shoppable videos, digitized stores and social campaigns on Instagram and Twitter were alien ideas to retailers just a few years ago. Not anymore, according to Tom Ebling, CEO of cloud-based e-commerce solutions provider Demandware, who has a unique perspective on what it means to be a “connected brand.”

New York – Digital purchasing has not displaced paper money, and digital discounts have apparently not yet displaced paper coupons. Seventy percent of consumer packaged goods coupon users still use print-based coupons such as those in free standing inserts (FSI), according to a study from GfK Custom Research and News America Marketing.