Digital Marketing

Apple Inc. CEO Tim Cook said the launch of the company's new watch has been "overwhelmingly positive" just as another seemingly unstoppable surge of iPhone and App Store sales helped Apple Inc. post a 33% increase in profit for the second quarter, setting a record for its best March quarter ever.

St. Petersburg, Fla. -- Valpak’s new coupon app for Apple Watch will deliver watch wearers savings in a high-tech way for the traditional coupon-mailer.

The coupon app will be available for download for Apple Watch and will mark an early Apple Watch entry for coupon companies.

By Melanie Curtin, OpiaTalk

Promotions, discounts, and coupons, oh my! It’s easy to have a love/hate relationship with them. On the one hand, they’re proven to bring in business and boost conversions. On the other, they can cut into margins.

It’s often assumed that the bigger the promotion, the better it will convert. But what if it’s not about the promotion itself? What if it’s more about the delivery?
 

Target and Sports Authority are getting into the folding bike business, one of the fastest-growing segments in the $6 billion U.S. bike market.

The retail giants are adding Durban Bikes to their sporting goods assortment. “The demand for folding bikes is growing rapidly, and we’ve received immediate and enthusiastic interest in our product lineup,” said David White, managing director of Durban Bikes.

London – Net-A-Porter is reportedly partnering with Harper’s Bazaar on an interactive ad. According to Luxury Daily, Net-A-Porter’s display ad on the Harper’s mobile site lets consumers type in a keyword that will help personalize the landing page they go to.

Predictive text helps consumers more quickly fill in the keyword. They are then brought to a customized landing page with products relating to their keyword.
 

In theory, the launch of a limited-time, 250-piece Lilly Pulitzer designer collection on Sunday, April 19 should have been a major coup for Target. Instead, it was a major disaster in marketing, CRM, and operations. By now, the story of how consumer demand for Lilly Pulitzer overwhelmed Target’s website and stores has been told many times. Let’s look at three lessons retailers (including Target) can learn from this experience.

Know Your Customer

The new focus on health and wellness merchandise at Kohl’s gets a big boost this week with the addition of an exclusive Gaiam women’s apparel collection.

The retailer has been greatly expanding its assortment of active lifestyle and wellness offerings through brand launches, partnerships and unique social integrations that further the company’s commitment to active and well lifestyles promoted under the Make Your Move initiative launched earlier this year.

Canton, Mass. -- Dunkin’ Brands Group had a slam-dunk first quarter, with first quarter profit growth of 11.7%, a revenue increase of 8.1%, and U.S. same-store sales growth of 8% in its Baskin-Robbins unit. The Dunkin’ Donuts segment saw same-store sales climb a more modest 2.7%.

The chain added 79 net new restaurants worldwide during the quarter, which included 78 Dunkin Donuts in the U.S.