Digital Marketing

In theory, the launch of a limited-time, 250-piece Lilly Pulitzer designer collection on Sunday, April 19 should have been a major coup for Target. Instead, it was a major disaster in marketing, CRM, and operations. By now, the story of how consumer demand for Lilly Pulitzer overwhelmed Target’s website and stores has been told many times. Let’s look at three lessons retailers (including Target) can learn from this experience.

Know Your Customer

The new focus on health and wellness merchandise at Kohl’s gets a big boost this week with the addition of an exclusive Gaiam women’s apparel collection.

The retailer has been greatly expanding its assortment of active lifestyle and wellness offerings through brand launches, partnerships and unique social integrations that further the company’s commitment to active and well lifestyles promoted under the Make Your Move initiative launched earlier this year.

Canton, Mass. -- Dunkin’ Brands Group had a slam-dunk first quarter, with first quarter profit growth of 11.7%, a revenue increase of 8.1%, and U.S. same-store sales growth of 8% in its Baskin-Robbins unit. The Dunkin’ Donuts segment saw same-store sales climb a more modest 2.7%.

The chain added 79 net new restaurants worldwide during the quarter, which included 78 Dunkin Donuts in the U.S.

New York -- New York and Los Angeles may be the largest U.S. markets in terms of apparel sales, but online and smaller markets such as Orlando, Florida, and Washington, D.C., are the top markets driving both growth rate and dollar volume increases for the industry, according to global information company The NPD Group.  

Both Orlando and Washington had strong performance across in-store and online channels.

When consumers think of Uggs, they may not imagine Hawaiian floral patterns. But now the retailer is trying to take advantage of the hot fashion trend of prints and patterns with a new line of Polynesian-inspired footwear and accessories.

New York -- Target Corp. is responding to customers frustrated by their inability to buy items from the chain’s Lilly Pulitzer collection. The limited-edition line went live in the stores and online Sunday morning, with most of the items selling out within minutes.

HSN is leveraging the 30-year career of designer Sigrid Olsen to launch a multi-platform marketing campaign.

The retailer is producing a show on HSN with Olsen that premieres this month to coincide with the debut of the Spring 2015 collection of her first women's fashion line since 2008. The show is just one facet of a campaign on social media, mobile and online.

Jacksonville, Fla. – A majority of consumers are spending savings from lower fuel prices to buy groceries. According to the new “Why? Behind the Buy” report from Acosta Sales & Marketing, 72% of shoppers age 18-34 will spend fuel savings on groceries.

Almost all (95%) U.S. shoppers report buying household groceries at regular supermarkets in the past six months; followed by shopping at mass merchants (79%); warehouse/club stores (42%); dollar and drug stores (39%); convenience stores (25%); natural/organic grocers (21%).