Digital Marketing

Minneapolis – While the buzzing sounds and dings of dial-up Internet access may seem like quaint relics of the turn of the century, the fact remains that millions of Americans lack even that level of Web connectivity. To help bridge this digital divide, Best Buy will participate in a new ConnectHome initiative announced by President Obama and Housing and Urban Development (HUD) Secretary Julián Castro.

New York – Although overall back-to-school shopping is starting later in 2015 than the prior year, online back-to-school shoppers are getting an earlier start than their brick-and-mortar counterparts. According to a new trend report on back-to-school shopping from Internet marketing agency PM Digital, 30% of online shoppers will start buying back-to-school items at least two months before school starts, compared to 22% of overall shoppers.

TigerDirect is giving business owners a chance to have their most pressing business growth questions answered by an expert.

The retailer is sponsoring a contest featuring Kevin O'Leary, an entrepreneur, investor, journalist, and financial commentator who is most famous for being a "Shark" investor on the ABC reality television series Shark Tank.

Woodland Hills, Calif. – A good politician knows to focus locally, and increasingly retailers are following that lead. In that spirit BrightStreet Ventures, the technology affiliate of shopping center developer NewMark Merrill Companies, has launched BlueList, a real-time mobile offers service for local merchants and nearby consumers.

Boca Raton, Fla. – Office Depot Inc. is thanking teachers with an omnichannel back-to-school program.

The “Gear Up for School” promotion offers teachers who are part of the free Office Depot or OfficeMax rewards program a 25% off coupon for qualifying purchases during Teacher Appreciation Days, Aug. 1-4 and Aug. 29 – Sept. 1.

New York - With plenty of last year's supplies stowed in the closet and the option to restock at-will, back-to-school shoppers may be in no hurry to fill their shopping baskets by August.   

According to Deloitte's annual back-to-school and back-to-college surveys, 38% of surveyed parents shopping for children in grades K-12 said the back-to-school shopping season is less important to their families because they replenish school supplies throughout the year and feel less need to stock up.

Bronto Software has released the 2015 version of its popular Holiday Resource Center to help retailers optimize marketing strategies and drive sale growth.