Digital Marketing

Sears and Amazon.com both recently came under fire for allowing rings decorated with the Nazi swastika symbol to be posted for sale on their third-party seller sites. While both retailers quickly pulled the items down and issued public apologies, they received a large amount of negative publicity and surely damaged their brand image with many offended customers, perhaps to the point of permanently losing some of them.

Washington, D.C. –- Nearly eight in 10 (79%) retailers surveyed will set their standard shipping deadlines for guaranteed Christmas delivery to expire at least a week before the holiday, compared to 74% who said in the 2013 holiday season. In addition, according to Shop.org’s EHoliday survey conducted by Prosper Insights & Analytics, approximately one in five (21%) will set those deadlines to expire Dec. 19 or later, compared to more than one-quarter who said so last year (25%).  

In announcing its new mobile ordering service, Starbucks referenced a "seismic shift in consumer behavior in which many traditional brick-and-mortar retailers experienced a decline in foot traffic compared with significant growth in online shopping" during the 2013 holiday season. Indeed, consumers are increasingly comfortable with bypassing physical stores and purchasing goods online, especially when facing the prospect of holiday crowds and traffic.  

Sears and Amazon.com both recently came under fire for allowing rings decorated with the Nazi swastika symbol to be posted for sale on their third-party seller sites. While both retailers quickly pulled the items down and issued public apologies, they received a large amount of negative publicity and surely damaged their brand image with many offended customers, perhaps to the point of permanently losing some of them.  

Paris, France -- Digital Social Retail, a division of digital marketing agency Holosfind, is launching a digital convergence platform for the retail industry, integrating innovative technology and centralized management, for real-time streaming of audio and video content and personalized geolocation messaging. After 18 months of development and the signing of a joint venture for the acquisition of technology with the Israeli company Media TV, Digital Social Retail has introduced the Social Retail convergence platform.

Toronto -- PayPal Canada is launching PassPort, a website designed to help small businesses sell internationally. On the PassPort website, entrepreneurs can find export market specific guidance on seasonal sales peaks including holidays and events; cultural customs, taboos and trends; shipping and distribution logistics; currency exchange and fees; and customs procedures and taxes.  

Learn about emerging brands on the cusp of break-out success and formerly solid brands in need of a reset in this exclusive report, More Climbers & Fallers.

Berlin, Germany –- Five leading German retailers are partnering with U.S. shopping app Shopkick. At launch, Shopkick’s German network is comprised of more than 1,400 stores: all Douglas (largest beauty retailer in Germany), Media Markt and Saturn (together the largest consumer electronics retail chain in Germany), OBI (one of the largest do-it-yourself retailers in Germany) and Karstadt (one of the largest department stores in Germany) locations.

St. Petersburg, Fla. –- HSN is offering a range of special events and deals for the 2014 holiday season. The interactive retailer will offer special “Black Friday” sale events on Nov. 7, 14 and 21, and also run its annual “Thanksgifting Weekend” event Thursday, Nov. 27 to Monday, Dec. 1 with special “Doorbuster” sale items.  

Washington, D.C. –- More than half of U.S. consumers plan to make at least some of their holiday purchases online this year.