Digital Marketing

Consumers may make merry during the upcoming holiday season, but mobile devices may be less a part of the action than retailers like.

According to a new survey from marketing automation platform provider Bronto Software, only 19% of holiday shoppers plan to purchase from a tablet, and 22% from a smartphone.

Consumers will use mobile devices to search for the best deal: 65% will look for promotions and coupons, 63% will check prices on that store's website and 61% will search for lower prices at another store or site.

As the holidays approach, retailers are hoping the convenience and immediacy of e-commerce will prompt high volumes of online gift purchases.

But according to a new survey of more than 1,000 U.S. consumers from e-gift software provider Loop Commerce, there are some common problems that make consumers hesitate to buy gifts online.

Videos just became more valuable to retailers. YouTube is releasing Shopping ads, a new advertising format that lets viewers click and buy products directly from videos.

Social media has evolved into a powerful marketing tool for retailers. But so far, social commerce is not yet a major transactional channel.

Twitter is the latest social platform to attempt to take advantage of social media’s immediacy to offer direct purchase functionality aimed at impulse shoppers.

Social media has evolved into a powerful marketing tool for retailers. But so far, social commerce is not yet a major transactional channel.

Twitter is the latest social platform to attempt to take advantage of social media’s immediacy to offer direct purchase functionality aimed at impulse shoppers.

Dollar General is looking to drive increased participation in its digital coupon program by featuring several enhanced benefits during the month of October.

Consumers have made it clear what type of marketing influences their purchase decisions, and it’s not always high-tech. According to a new study from branding network Experticity, 82% of marketers believe social media is extremely or somewhat effective in influencing buyer decisions, yet only 49% of consumers reported that they trust brand social media campaigns.

In addition, 83% of marketers believe traditional advertising is the most effective means of influencing buying decisions, but only 47% of consumers say they trust it.

Proponents of the motto “image is everything” will be pleased with a new partnership eBay Inc. is launching.

The online retail platform is teaming up with visual commerce platform Curalate to give publishers the ability to drive traffic and revenue from images sourced from Instagram. 

The partnership offers Curalate Like2Buy, which allows users to directly click to purchases from Instagram images, to more than 100,000 publishers in the eBay Enterprise Affiliate Network.