Pizza retailers bring loyalty to customers

October is National Pizza Month, and two pizza chains are using mobile and social technology to heat up their loyalty programs as the weather cools.



The Los Angeles-based, 200-plus-unit California Pizza Kitchen will leverage a Paytronix-powered mobile rewards program.



Leveraging geofencing to identify members of its Pizza Dough loyalty program when they are near stores, California Pizza Kitchen will send push/pull mobile messages with a special October promotion offering 25% savings.



In addition, Rehoboth Beach, Delaware-based, 21-store Grotto Pizza is basing an instant wins program for members of its Swirl Rewards Club on Paytronix technology. The promotion also invites customers to tell others about their loyalty via social media.



“We are very excited about National Pizza Month at Grotto Pizza, and about what it means for our guests,” said Vinnie DiNatale, director of marketing at Grotto Pizza. "This year Grotto Pizza is adding a social media element where a guest can like, share and comment on Facebook posts for a chance to win additional prizes, like free pizza and Swirl Reward Bucks.”



Both promotions use the Paytronix Rewards platform, which delivers components including POS integration, smartphone apps, mobile-friendly guest Web pages, and a promotion and messaging engine. In addition, the Paytronix Campaign Center enables marketers to measure and improve the performance of their loyalty campaigns, while Paytronix Data Insights combines out-of-the-box dashboard reports with a team of analysts to help uncover actionable insights from disparate data sources.