Digital Marketing

Shoppers who hit the aisles at Kmart this Halloween are in for more treats than tricks.

The company said that shoppers in costume on Oct. 31 will receive a coupon for a purchase over $30. Additionally, the first 100 children ages 12 and under who show up to trick or treat will receive a fun-size candy bar.

Retailers operating across multiple channels need to ensure customer experience does not vary by touchpoint.

According to a new survey of 1,000 consumers by customer experience management technology provider Sitecore and King Brown Partners, 80% of respondents agreed that offering consistent shopping experiences strongly impacts a retailer’s brand perception. Ninety percent of consumers would switch brands if the brand promises one thing and delivers another.

Express is partnering with 17 specialty men’s apparel brands to launch a new e-commerce site.

The exclusive online-only shop will launch on express.com beginning October 2015 and will feature brands including Creative Recreation, Havaianas, Timex, Robert Mason and more. Product categories will include footwear, watches, bags & small leather accessories, electronics, small accessories & giftables and jewelry.

Southaven, Miss. -- Tanger Factory Outlet Centers and Poag Shopping Centers will celebrate the Grand Opening of Tanger Outlets Southaven located in Southaven, Mississippi, on Nov. 20.

The Center will feature over 70 brand name and designer outlet retailers including: Ann Taylor, Gap factory outlet, White House | Black Market, Banana Republic, Columbia Sportswear Company, J.Crew, Loft, Under Armour, Skechers, Pandora, Carter's, Tommy Hilfiger and more.

Amazon.com Inc. is suing more than 1,000 people for writing fake product reviews on its website. Defendants are misleading Amazon’s customers and tarnishing Amazon’s brand for their own profit and the profit of a handful of dishonest sellers and manufacturers,” according to a complaint filed Friday in a Seattle court. (USA Today)

Retailers who still think virtual reality is just for hard-core gamers should think again.

In another example of how physical retailers are employing state-of-the-art technology to remain engaging — and relevant — in a digital age, specialty apparel powerhouse Tommy Hilfiger on Tuesday became the first major retailer to employ virtual reality in its stores. The technology offers shoppers who otherwise might never attend a runway show a chance to view close-up and personal the fall runway show of the Hilfiger Collection.

Most U.S. shoppers dislike Black Friday, but a third of them say they're planning to spend more than $500 that weekend anyway, according to a new survey.