Digital Marketing

Five Below is looking to generate brand awareness and traffic after selecting a new advertising agency to handle creative and media duties.

The teen and pre-teen retailer known for selling products for $5 or less chose Zimmerman Advertising, a division of Omnicon, as its agency of record and Five Below CEO Joel Anderson couldn’t be happier.

In what promises to be the most omnichannel Christmas ever, Kohl’s contends it will offer shoppers a seamless experience that is faster and more convenient that ever.

Target is reaching out directly where consumers digitally congregate for its new Halloween promotion.

Target has launched a six-part YouTube interactive video series, “The House on Hallow Hill,” for Halloween this year. The interactive videos will take viewers through a haunted house and give them options to visit different themed rooms, such as “The Ghoulish Graveyard.”

Under Armour is using technology to enhance in-store consumer engagement.

The athletic goods marketer is adding charging stations, from ChargeItSpot, to all its “brand house” format stores nationwide, as well as two factory outlets.

Express is partnering with 17 specialty men’s apparel brands to launch a new e-commerce site.

The exclusive online-only shop will launch on express.com beginning October 2015 and will feature brands including Creative Recreation, Havaianas, Timex, Robert Mason and more. Product categories will include footwear, watches, bags & small leather accessories, electronics, small accessories & giftables and jewelry.

Southaven, Miss. -- Tanger Factory Outlet Centers and Poag Shopping Centers will celebrate the Grand Opening of Tanger Outlets Southaven located in Southaven, Mississippi, on Nov. 20.

The Center will feature over 70 brand name and designer outlet retailers including: Ann Taylor, Gap factory outlet, White House | Black Market, Banana Republic, Columbia Sportswear Company, J.Crew, Loft, Under Armour, Skechers, Pandora, Carter's, Tommy Hilfiger and more.

Amazon.com Inc. is suing more than 1,000 people for writing fake product reviews on its website. Defendants are misleading Amazon’s customers and tarnishing Amazon’s brand for their own profit and the profit of a handful of dishonest sellers and manufacturers,” according to a complaint filed Friday in a Seattle court. (USA Today)