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Digital Marketing

  • Tiffany aligns with fashion site to sell more jewelry

    In a first, Tiffany & Co. will sell its jewelry online, on a site other than its own.

    Tiffany has entered into a limited collaboration with online retailer Net-A-Porter to make select Tiffany items available for purchase on the global fashion site.

    “With their recognized edit and fashion authority, Net-A-Porter will re-introduce Tiffany as more than the legendary jeweler, but an expression of personal style,” said Philippe Galtie, senior vice president of international sales at Tiffany & Co.

  • Say goodbye to '50s nostalgia: Johnny Rockets goes modern

    Restaurant operator Johnny Rockers is celebrating its 30th anniversary year — and reaching out to millennials — by giving itself a brand refresh.

    The chain is best known for its 1950s diner look, complete with jukeboxes filled with oldies songs and dancing servers dressed in nostalgic soda-jerk uniforms. But it’s rolling out a new prototype that includes a much more modern-looking exterior and interior, a new logo, a more contemporary music soundtrack, and new uniforms for associates. Also on the bill: a self-serve ordering kiosk for to-go orders.

  • Study: And the top shopping site for teens is…

    Amazon comes out on top — way on top — as the top shopping web site for teens.

    That’s according to Piper Jaffray Companies’ 31st semi-annual “Taking Stock With Teens” research survey, which highlights spending trends and brand preferences amongst 6,500 U.S. teens across 46 U.S. states.

  • Pier 1 profit, sales down in Q4; looks to regain footing in 2016

    Promotions, markdowns and supply chain issues took a toll on Pier in the fourth quarter as the retailer lower profits on declining sales. But the results were better than earlier projections and executives expressed confidence in the chain’s turnaround efforts.

    Pier 1’s sales declined 1.4% to $542.3 million in the quarter ended Feb. 27; same store sales fell 0.6%. Net income was $18.7 million, down from $33.1 million in the year-ago period.

  • Report: Kohl’s chief marketer resigns

    A shakeup in the executive ranks is reportedly occurring at Kohl’s.

    According to AdAge, Will Setliff, executive VP of marketing at the department store chain, is resigning his position the week of April 11. There has been no press release from Kohl’s or Setliff and surprisingly little coverage of his career shift outside of AdAge.

  • Study: America’s favorite grocer is…

    U.S. consumers have named their top grocery chain, and for the first time in four years it isn’t Trader Joe’s.

    Findings from an online study of more than 10,000 consumers conducted in February 2016 by Market Force Information revealed that Wegmans is America’s favorite grocery retailer. Wegmans was followed by Publix Super Markets and Trader Joe’s.

  • Macy’s marketing chief is moving on

    Martine Reardon, Macy's chief marketing officer, has decided to leave the company, effective May 13, after 32 years of service.

    Reardon did not specify her exact reason for leaving, but in a statement implied she will be taking some time away from her professional career.

  • Abercrombie & Fitch names J.Crew exec new head of marketing

    Abercrombie & Fitch Co. has named Ashley Sargent Price as senior VP and creative director of marketing.

    In this role, Price will oversee creative marketing for all brands (Abercrombie & Fitch, abercrombie kids, and Hollister Co.), the company`s internal photo studio, and marketing operations. She reports to Fran Horowitz, president & chief merchandising officer.

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