Digital Marketing

Abercrombie & Fitch Co. has named Ashley Sargent Price as senior VP and creative director of marketing.

In this role, Price will oversee creative marketing for all brands (Abercrombie & Fitch, abercrombie kids, and Hollister Co.), the company`s internal photo studio, and marketing operations. She reports to Fran Horowitz, president & chief merchandising officer.

Specialty eyewear retailer Warby Parker is increasingly moving away from its roots as a pure-play e-commerce operation. In an interview with Re/Code, co-CEOs Dave Gilboa and Neil Blumenthal discuss how traditional channels like brick-and-mortar, as well as emerging channels like virtual reality, play a role in the company’s continuing evolution. [Re/Code]

U.S. consumers have named their top grocery chain, and for the first time in four years it isn’t Trader Joe’s.

Findings from an online study of more than 10,000 consumers conducted in February 2016 by Market Force Information revealed that Wegmans is America’s favorite grocery retailer. Wegmans was followed by Publix Super Markets and Trader Joe’s.

Martine Reardon, Macy's chief marketing officer, has decided to leave the company, effective May 13, after 32 years of service.

Reardon did not specify her exact reason for leaving, but in a statement implied she will be taking some time away from her professional career.

The world’s largest social network has updated its policies regarding branded content and, in so doing, given retailers a new marketing tool.

Facebook is now allowing retailers and other marketers to work with media companies, celebrities and other key “influencers” to place certain types of branded content on its platform.

The world’s largest social network has updated its policies regarding branded content and, in so doing, given retailers a new marketing tool.

Facebook is now allowing retailers and other marketers to work with media companies, celebrities and other key “influencers” to place certain types of branded content on its platform.

Brand awareness and sales growth are accelerating at Duluth Holdings where the company’s rapidly expanding store base is so young it won’t be able to report same-store sale growth until 2017.

Belleville, Wisconsin-based Duluth Holdings, known to customers as Duluth Trading Company, grew sales 27.5% to $140.4 million and net income increased 25.8% to $17.5 million, or 58 cents a share, during the quarter ended Jan. 31. For the full year, total sales rose 31.2% to $304 billion. Net income grew 16.1% to $27.4 million, or $1.06 a share.

Market Track compared retail circular advertising in March 2016 vs. March 2015 and noted trends occurring across top retail chains.

Lowe’s Home Improvement had denser March print circulars with twice the ads per page and nearly 80 additional ads per drop. Lowe’s shifted the Spring Black Friday sale to the 3/31 drop; up from first week of May 2015.

Home depot did not counter this shift through print, but promoted Spring Black Friday on their website.