-
Meijer combines social media and TV in new promo
Grand Rapids, Michigan-based discount retailer Meijer is giving customers the chance to help create a TV commercial, and gaining some free social promotion in the process.
In a new contest, Meijer is asking shoppers to submit photos showing how the retailer supports their “home team,” which could range from a local Little League team to a Major League Baseball franchise, through an application on its Facebook page. Ten winners will receive $100 Meijer gift cards, and all photos have the chance to appear in the commercial.
-
Study: Two tech trends ready to disrupt retail
There is no shortage of emerging technologies with the potential to transform how retailers operate, but some are closer to realizing that potential than others.
Virtual and augmented reality and Internet of Things (IoT) are most likely to disrupt retail, at least in the short term. That’s according to the first quarter 2016 Retail Innovation Report from the Center for Advancing Retail & Technology (CART).

