Digital Marketing

Hunter, the British brand best known for its signature boot, has landed in Japan with style, opening a 3,100-sq.-ft. flagship that targets fashion-focused customers.

Designed by Checkland Kindleysides in collaboration with Hunter creative director Alasdhair Willis, the two-level store features the distinctive DNA of the brand’s London flagship, which offers a modern spin on the British countryside, but in a less literal sense,

Brian Monahan, VP of marketing for Walmart.com, has left the chain (as of April 1) to go back to a startup he helped found in 2012.

Monahan, who joined Walmart in May 2013, is now serving as chief evangelist of San Francisco-based NewCo Festivals, a media and events platform he co-founded with John Battelle in 2012. NewCo hosts global events it calls “festivals” for start-ups and also publishes editorial content aimed at start-ups. In his new (or old) role, he will oversee brand strategy, sales and marketing, and product development.

Value and communication are the keys to winning over millennial consumers, according to a survey of 600,000 consumers conducted by J.D. Power.

The 2016 survey polled more than 634,000 consumers, including 126,315 millennials and 246,594 Boomers. Pete Trujillo, senior manager of industry analytics at J.D. Power, hosted a webinar this week to highlight data from the survey, titled "Millennials Insight Report: The Customer Experience Perspective."

L Brands’ Victoria’s Secret division had a record year in 2015, which is why chairman and CEO Leslie Wexner believes now is the best time to narrow the brand’s focus and simplify the operating model to drive long-term growth.
 

Best Buy Co. Inc. is expanding a test of same-day delivery service from San Francisco to 13 major metro markets across the U.S.

The electronics chain started the pilot in San Francisco last fall and expanded it to New York early in 2016. It has now added Atlanta, Boston, Chicago, Dallas, Houston, Las Vegas, Los Angeles, Miami, Philadelphia, Seattle and Washington, D.C.

Home Depot’s is touting improved omnichannel capabilities and an innovative product offering as its seventh annual “Spring Black Friday” sales event gets underway.

After posting record results in 2015, leading rent-to-own retailer Aaron’s is looking to keep the momentum going with a new ad campaign that highlights the company’s

Swedish retailer H&M will opens its 4,000th store as its expands its global footprint and ramps up e-commerce in 2016.

The company plans to open a total of 425 new stores this year, and expand its e-commerce efforts to Japan and 10 additional markets.

The global retailer disclosed its aggressive physical and digital growth plans with the release of financial results for the period ended Feb. 29, which were negatively affected by the strong U.S. dollar.