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Macy’s marketing chief is moving on


Martine Reardon, Macy's chief marketing officer, has decided to leave the company, effective May 13, after 32 years of service.

Reardon did not specify her exact reason for leaving, but in a statement implied she will be taking some time away from her professional career.

"I am extremely proud of the work that I have led in building Macy's into an international omnichannel brand,” said Reardon. “We have established a clear and compelling brand promise rooted in fashion, entertainment, pop culture, value and newness, and opened potential new avenues for growth. I will miss my Macy's family terribly, but I am looking forward to taking time for me now. The marketing organization at Macy's is incredibly deep and talented, and I am excited for my colleagues to carry on the work we began together."

Reardon was named Macy's chief marketing officer in February 2012. She leads Macy's omnichannel marketing operation, including and the company's advertising, creative development, social, mobile, and digital media, brand public relations, cause and tourism marketing, special events, media planning, consumer insights and data analysis.

Reardon began her career at Federated Department Stores Inc. in the special events department at Abraham and Straus. She is a member of Macy’s Executive Committee.

"It is with deep sadness that we accept Martine's resignation from Macy's,” said Terry Lundgren, Macy’s chairman and CEO. “Martine is a very special executive who has come to personify the spirit, energy and integrity of Macy's. Martine's leadership, insight, creativity and expertise have enabled Macy's to compete in physical stores and digitally as customer shopping preferences have evolved. We salute her many accomplishments and wish her the very best in the next chapter of her life and career."

A search for Reardon's successor is now beginning.

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