Digital Marketing

For all their differences, the shopping center owners and brokers from around the world who will gather at the end of May in Las Vegas for retail real estate’s annual RECon confab are alike in they will all be on the lookout for new retail concepts to entice shoppers.

The good news is that are plenty of brands ready to spread their wings. Some have been around for a couple of years, but are now flush with new financing. But many are formerly pure players that are now turning their attention to physical stores.

1-800-Flowers.com is partnering with Amazon.com to make the digital ordering process even easier.

The specialty floral gift retailer will allow customers to place orders using the Amazon Alexa voice-activated artificial intelligence platform via the Amazon Echo, Echo Dot and Tap smart home devices and Fire TV streaming media player. 1-800-Flowers shoppers will be able to give Alexa basic ordering instructions, and the retailer will then process the order and arrange delivery.

The shopping habits of American woman have changed dramatically in recent years and new consumer research from Blackhawk Engagement Solutions reveals just how much.

Don’t miss tomorrow’s webinar, “How Women Shop,” during which Blackhawk will share key learnings from the research and thoughts on how retailers can win with women on the mobile-driven path to purchase.

Click here to register.

As more members of the millennial generation reach the age where they start settling down and buying homes, Lowe’s wants to be sure it reaches them in a format they find relevant.

Online shoppers in the United States spent $92 billion on apparel, footwear and accessories in 2015.

That’s according to a new report, by global technology research and advisory company Technavio.

The J.C. Penney Co. Inc. is teaming up with a well-known social network to help draw traffic and sales at select mall-based locations.

According to Advertising Age, Penney will display digital Pinterest boards in 10 malls around the country as part of a Mothers’ Day promotion. The boards will display apparel, hair and beauty products that are available in nearby Penney stores at the mall. The promotion will also include featured in-person appearances by well-known fashion bloggers.

There is no shortage of emerging technologies with the potential to transform how retailers operate, but some are closer to realizing that potential than others.

Virtual and augmented reality and Internet of Things (IoT) are most likely to disrupt retail, at least in the short term. That’s according to the first quarter 2016 Retail Innovation Report from the Center for Advancing Retail & Technology (CART),

Consumers are willing to use their mobile devices for shopping, but retailers still need to carefully design their mobile apps and experiences.