Digital Marketing

As more members of the millennial generation reach the age where they start settling down and buying homes, Lowe’s wants to be sure it reaches them in a format they find relevant.

There is no shortage of emerging technologies with the potential to transform how retailers operate, but some are closer to realizing that potential than others.

Virtual and augmented reality and Internet of Things (IoT) are most likely to disrupt retail, at least in the short term. That’s according to the first quarter 2016 Retail Innovation Report from the Center for Advancing Retail & Technology (CART),

Consumers are willing to use their mobile devices for shopping, but retailers still need to carefully design their mobile apps and experiences.

Grand Rapids, Michigan-based discount retailer Meijer is giving customers the chance to help create a TV commercial, and gaining some free social promotion in the process.

In a new contest, Meijer is asking shoppers to submit photos showing how the retailer supports their “home team,” which could range from a local Little League team to a Major League Baseball franchise, through an application on its Facebook page. Ten winners will receive $100 Meijer gift cards, and all photos have the chance to appear in the commercial.

There is no shortage of emerging technologies with the potential to transform how retailers operate, but some are closer to realizing that potential than others.

Virtual and augmented reality and Internet of Things (IoT) are most likely to disrupt retail, at least in the short term. That’s according to the first quarter 2016 Retail Innovation Report from the Center for Advancing Retail & Technology (CART).

Restaurant operator Johnny Rockers is celebrating its 30th anniversary year — and reaching out to millennials — by giving itself a brand refresh.

The chain is best known for its 1950s diner look, complete with jukeboxes filled with oldies songs and dancing servers dressed in nostalgic soda-jerk uniforms. But it’s rolling out a new prototype that includes a much more modern-looking exterior and interior, a new logo, a more contemporary music soundtrack, and new uniforms for associates. Also on the bill: a self-serve ordering kiosk for to-go orders.

In a first, Tiffany & Co. will sell its jewelry online, on a site other than its own.

Tiffany has entered into a limited collaboration with online retailer Net-A-Porter to make select Tiffany items available for purchase on the global fashion site.

“With their recognized edit and fashion authority, Net-A-Porter will re-introduce Tiffany as more than the legendary jeweler, but an expression of personal style,” said Philippe Galtie, senior vice president of international sales at Tiffany & Co.

Amazon comes out on top — way on top — as the top shopping web site for teens.

That’s according to Piper Jaffray Companies’ 31st semi-annual “Taking Stock With Teens” research survey, which highlights spending trends and brand preferences amongst 6,500 U.S. teens across 46 U.S. states.