Abercrombie & Fitch names J.Crew exec new head of marketing

Abercrombie & Fitch Co. has named Ashley Sargent Price as senior VP and creative director of marketing.

In this role, Price will oversee creative marketing for all brands (Abercrombie & Fitch, abercrombie kids, and Hollister Co.), the company`s internal photo studio, and marketing operations. She reports to Fran Horowitz, president & chief merchandising officer.

Prior to joining Abercrombie & Fitch, Price served as senior VP of brand creative at J.Crew. During her 10 years at the company, she oversaw creative teams for all divisions of the company including, J.Crew, crewcuts and Madewell. Prior to J.Crew, Price’s experience included strategic creative roles at Anthropologie, Ann Taylor Loft, Gap and Urban Outfitters.

"I am grateful for the opportunity to continue pushing these iconic brands forward," said Price. "It is a great time to be a part of the company and I look forward to working closely with the team to develop engaging content and unique brand experiences for our global consumer.”