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Digital Marketing

  • Electronics chain extends private label card partnership

    Hhgregg is ensuring its shoppers retain their buying power.   By entered into a multi-year renewal of its consumer financing program, Hhgregg is extending its 17-year partnership with Synchrony Financial. The electronics chain’s private label credit card program provides qualifying cardholders with special financing offers, exclusive in-store and online deals, and online bill pay. The card is accepted across the chain’s 220 stores, and online.   

  • Target’s latest partner is…

    Target Corp. is partnering with a hip design magazine on its new home collection.   The retailer will launch Modern by Dwell Magazine at select stores and online beginning Dec. 27. The collection will include more than 120 items, including furniture, décor, tabletop and home accessories, with products separated into indoor and outdoor collections.       Prices will range from $49.99 to $399.99 for furniture and $16.99 to $99.99 for décor, tabletop and accessories.

  • New looks, new formats

    With the physical store now widely acknowledged as a critical touchpoint in a customer’s omnichannel shopping journey, many retailers spent the summer opening new prototypes and formats.

    Here are three that are still generating buzz:

    Sephora

    Sephora’s new outpost on Chicago’s Michigan Avenue makes buying makeup and other beauty products an interactive experience.

  • Holiday cheer — mostly

    It’s that time of the year again — specifically, time for the holiday forecasts to start pouring in.

    Let’s start with the good news. Early reports are calling for a solid season, with Deloitte predicting a 3.6% to 4% increase in total retail sales over last year.

    As for the upcoming presidential election, it may be a temporary distraction in the early part of the holiday shopping season, but it’s not expected to have a negative impact on total sales. In fact, if past years are any indication, retailers may even benefit from a pickup in postelection consumer spending.

  • UGG makes a loyalty play

    UGG is driving a new level of engagement with loyal shoppers.   Starting today, shoppers nationwide are invited to join UGG Rewards, a loyalty program that awards shoppers with points for every purchase. The program, which was launched as a pilot among a limited customer base between September 2015 and June 2016, is now available to shoppers in-store and online throughout the United States.  

  • Grocer in online turkey move for Thanksgiving

    At a time when grocers are seeking ways to differentiate their e-commerce model, Natural Grocers is making a bold move just in time for Thanksgiving.   As an increasing number of shoppers are using online resources to make more informed decisions before making a purchase, Natural Grocers is launching an e-commerce service that enables shoppers to research and order their holiday turkey, and pick it up at their preferred store.   

  • Amazon Prime ‘levels up’ with Twitch Prime

    Amazon Prime launched its newest set of benefits, but these are targeting gamers.   Bolstering its live streaming video platform Twitch, Amazon has intro-duced Twitch Prime. This membership-based service entitles members to exclusive discounts on pre-orders and newly released games; a rotating selection of free digital games and in-game loot, and a premium experi-ence on Twitch that includes a free monthly Twitch channel subscription.   

  • 11 Trends Expected to Drive Holiday Shopping

    From increased budgets to a desire for free shipping to gifts for pets, PwC’s “2016 Holiday Outlook” report predicts the following trends will drive the upcoming holiday season:    1. Bigger holiday budgets: Shoppers will likely spend 10% more this holiday season; an average of $1,121 each. And consumers with annual household incomes less than $50,000 will likely increase their percentage spending levels even more than consumers overall.  
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