Digital Marketing

Macy’s third quarter profit fell short of analysts’ expectations, but the retailer raised its annual sales outlook based on improving trends in its business.    The retailer also announced an agreement with Brookfield Asset Management to monetize the value of its massive real estate portfolio.   

Chinese shoppers were so eager to participate in Singles Day that they purchased more in the first hour than the entire 24-hour event in 2013.   Specifically, more than $7 billion of gross merchandise volume (GMV) was settled through Alipay on Alibaba’s China and international retail marketplaces within the first two hours of the 2016 “11.11 Global Shopping Festival,” according to a company statement. The annual shopping event kicked off at 12 a.m. China Time, on Nov. 10.  

Wayfair is so bullish on virtual reality that it launched its second app — a solution designed to guide shoppers through virtual showrooms.   Available on Daydream, Google’s mobile VR platform, Wayfair’s IdeaSpace app enables consumers to explore a variety of uniquely designed spaces, and shop their favorite finds in an interactive setting. IdeaSpace was built by Wayfair Next, the company’s internal research and development team, using Google’s virtual reality technology.   

Starbucks Corp. stirred up a controversy last year when people complained that its all-red holiday cups were too plain. It’s unlikely there will be any complaints this go around.        This year, for the first time ever, Starbucks has 13 different holiday cups, all of them red but each with its own distinct design. And in another twist, the designs were created by customers.  

Four of the nation’s largest retail chains remain committed to opening their doors on Thanksgiving.    Target Corp. announced it will open its stores at 6 p.m. on Thanksgiving Day, and Best Buy said it plans to open at 5 p.m. Walmart will start its Black Friday event at 6 p.m. on Turkey Day (most Walmart locations are open 24 hours).   

Pinterest is launching a new program designed to help brand partners present more relevant advertising messages to Pinners.   Through a partnership with Neustar, Pinterest’s marketing partners now have a solution that leverages the social media platform’s customer-specific information as well as Neustar’s proprietary audiences. The combination of data gives advertisers a standardized view of customer across every marketing channel, and an unprecedented reach among customers.   

The Trump campaign hired a British data firm that collects data gleamed from such sources retailers’ loyalty cards to help target potential voters.   

Steadily climbing consumer confidence and retail sales growth have U.S. retail chief marketing officers feeling optimistic ahead of this holiday season.