Digital Marketing

Improving traffic and sales, particularly in the digital channel, helped Target Corp. easily beat third-quarter profit expectations as the discounter raised its year-end outlook.    Target’s profit increased 10.7% to $608 million, or $1.07 cents a share, up from $549 million, or 88 cents a share, in the year-ago period. Adjusted for one-time expenses, it earned $1.04 cents a share, which was better than the 83 cents analysts had expected.  

Butler Enterprises has named a Gainesville insider to promote and market its Neighborhoods at Butler project in that Florida college town.   The complex’s new director of marketing, Mary Reichardt, arrives at Butler from the Visit Gainseville-Alachua County Tourism Development Office, where she served as marketing chief. There, she created the county’s first brand strategy to establish awareness across the U.S. and in Europe.   

Shopko, in partnership with First Bankcards, is launching its first private label credit card program.   The new Shopko Credit Card, which can be used at any Shopko throughout the United States, will offer discounts, periodic deferred interest promotional financing offers and automatic gift card rewards, in addition to in-store instant approval.   

The 24-hour Chinese shopping mega-event known as Singles Day brought in record numbers for the country’s e-commerce giant, Alibaba. But it appears that the growth rate is decelerating.    Alibaba Group Holding Limited reported that the total amount of goods and services sold by vendors (known as gross merchandise volume) over its e-commerce sites rose 24% to a record $17.8 billion this year. Last year, by contrast, sales on Alibaba platforms increased 60%.  

Holiday retail sales should increase 2% to 4% over last year but retailers should not be expecting a similar profit boost.   That’s the view of Purdue University retail management expert Richard Feinberg who expects retailers will lose pricing power due to online competition.  

Starbucks Corp. stirred up a controversy last year when people complained that its all-red holiday cups were too plain. It’s unlikely there will be any complaints this go around.        This year, for the first time ever, Starbucks has 13 different holiday cups, all of them red but each with its own distinct design. And in another twist, the designs were created by customers.  

Four of the nation’s largest retail chains remain committed to opening their doors on Thanksgiving.    Target Corp. announced it will open its stores at 6 p.m. on Thanksgiving Day, and Best Buy said it plans to open at 5 p.m. Walmart will start its Black Friday event at 6 p.m. on Turkey Day (most Walmart locations are open 24 hours).   

Macy’s third quarter profit fell short of analysts’ expectations, but the retailer raised its annual sales outlook based on improving trends in its business.    The retailer also announced an agreement with Brookfield Asset Management to monetize the value of its massive real estate portfolio.