Digital Marketing

Barneys New York is bringing an icy winter chill—literally—to its holiday windows.

With a theme of “Chillin’ Out,” the specialty retailer has transformed the windows of its Manhattan flagship into a winter wonderland, complete with 35-foot fully functioning ice locker that features daily live ice carving.

Shoppers in select North Face stores will be able to experience winter in Nepal up close and personal.

The retailer, in collaboration with Jaunt Studios, a leading supplier of fully-immersive cinematic virtual reality experiences, is launching a new VR experience titled “The North Face: Nepal.” The content will be available for all smartphone users, and in the company’s stores in San Francisco, New York, and the brand’s new Regent Street location in London.

Dollar General is looking to help its customers stretch their budget this holiday season with an updated assortment of toys, as well as digital coupons, hot deals and low prices online and in-store.

More than half of all shoppers are planning to make holiday purchases over the Thanksgiving holiday period, according to a new report.

The 2015 International Council of Shopping Centers Black Friday Shopping Study shows that 59% of shoppers plan to make a purchase at a physical store over the weekend (Thursday-Sunday).

Surprisingly, Cyber Monday is shaping up to be the second-most popular day for in-store shopping – even though it’s a day normally associated with online activity. Overall, Americans plan to shop in-store on:

Target is embarking on its most omnichannel holiday season ever with more services designed to add convenience and value for shoppers.

In a new blog post and infographic posted on Target.com, the retailer details how the intersection between stores and mobile play a big role in the Target shopping experience: Nearly 25 percent of Target.com sales will be fulfilled by a store, either through Order Pickup or shipping from a store.

Target recently introduced two new "click-and-mortar" features designed to improve the shopping experience.

Black Friday at Toys“R”Us this year will be all about loyalty and social media.

Shoppers have wasted no time in getting started with their holiday purchases this year, according to a new survey.

The National Retail Federation’s Consumer Holiday Spending Survey shows that 56.6% of those celebrating the holidays had already started shopping by early November, up from 54.4% last year and 16% from the 49% who had started by this time in 2008, the first time NRF asked the question. This also marks the highest percentage seen in that timeframe.

Shoppers all across the country who long for a taste of salsa from San Antonio or tortilla chips from Dallas will love the latest news from Texas-based grocery chain H-E-B.

What if you could target parents based on their specific stage of parenthood, such as expectant or parents of a newborn? According to The Drum, eBay Advertising is rolling out a new tool that will let retailers using its service do just that. [The Drum]