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Digital Marketing

  • Simon launches ‘concierge bot’

    Simon is debuting a new type of concierge — one that never calls in sick.   The mall owner launched a chatbot designed to deliver customers at its 208 North American centers useful information as they shop.  Described as the industry’s first enterprise-wide bot, the artificial intelligence-based technology is available through Facebook Messenger, and provides store and restaurant information, hours of operation, special events, daily promotions and a list of available amenities.  

  • Q&A: Office Depot merchandising VP discusses back-to-school

    The back-to-school shopping season is in full swing, and Office Depot is ready.   With back-to-school spending expected to reach $83.6 billion, an increase of more than 10% over last year’s $75.8 billion, according to the National Retail Federation, Office Depot is eager to grab its portion of this back-to-school wallet share. To achieve this goal, the office supplies retailer is diversifying assortments and stepping up fulfillment efforts.  

  • Beleaguered brand making comeback

    American Apparel’s website has been hinting about a summer relaunch for some time — now its parent company is making good its promise.   Gildan Activewear, which purchased the specialty retailer at a bankruptcy auction earlier this year, is preparing to relaunch the brand’s e-commerce website, according to Bloomberg. However, this is only the first project on its list of retail plans.  

  • Empire Outlets enlists top fashion artist

    Empire Outlets, the outlet center taking shape on the Staten Island side of the Staten Island Ferry, has turned to Manhattan and Holly Nichols to help promote the center.   Nichols’s illustrations have guided campaigns for Saks Fifth Avenue and Neiman-Marcus, not to mention New York and Boston Fashion Weeks. Her work has 600,000 followers on Instagram, and originals sell to collectors on Etsy.  

  • Amazon’s shoe business outpacing brick-and-mortar competitors

    Amazon’s investments in the shoe business are paying off.   While 2017 is not even close to over, it is shaping up to being a strong year for shoes on Amazon. The company has already experienced 18% growth year-over-year during the first two quarters, alone. For 2016, Amazon had a total of 35% year-over-year growth, according to a study by One Click Retail.   

  • Fast-fashion giant trying on vending machines

    Uniqlo will be popping up at airports and malls across the nation — but not through retail storefronts.   Putting a new spin on the term “fast fashion,” the Japanese retailer is launching 6-ft.-high vending machines that will enable customers to purchase T-shirts and lightweight down jackets, the Wall Street Journal reported. Merchandise is packaged in boxes and cans.  

  • One of the world's fastest-growing character brands opens Times Square flagship

    An Asian brand whose characters were originally created for use as emoticons on a mobile messenger app has opened its first store in North America.     Line Friends, whose characters include whimsical-looking bears, ducks, bunnies and more, has opened a 4,628-sq.-ft. flagship in Manhattan's Times Square as part of the company's global expansion efforts.  It currently operates 84 locations in 11 countries around the globe.   

  • Special Report: More Climbers & Fallers

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