Digital Marketing

Dick's Sporting Goods is launching an emotional omnichannel campaign as part of its sponsorship of Team USA.

The TV and digital effort tells the story of everyday sacrifices made by Olympic/Paralympic-hopeful athletes, and it prominently features five Team USA Contenders who are currently employed in Dick's stores nationwide.

As discussed last week custom facades as advertisements have migrated from the domain of premiere retail flagships to many, varied uses across the commercial and retail spectrum.

This trend was earlier spotted by Gensler On: Lifestyle as part of its “Top Ten Retail Trends in 2013.”

Dick's Sporting Goods is launching an emotional omnichannel campaign as part of its sponsorship of Team USA.

The TV and digital effort tells the story of everyday sacrifices made by Olympic/Paralympic-hopeful athletes, and it prominently features five Team USA Contenders who are currently employed in Dick's stores nationwide.

When it comes to marketing technology spend, retailers are overwhelmingly allocating dollars to a particular consumer touchpoint.

According to a new survey of more than 200 retail marketing executives from digital savings platform RetailMeNot Inc., "The Rise of Mobile Marketing Spend in Retail," 87% of retail marketers plan to invest more in mobile marketing in 2016.

In comparison, 73% of respondents plan to increase non-mobile digital advertising spend and 62% plan to increase their offline advertising spend.

More than 45% of consumers say the opportunity to earn rewards is a primary driver for purchasing from a brand, according to a new study from Maritz Motivation Solutions.

The report, The Maritz LoyaltyNext Customer Study, surveyed 2,000 consumers on their loyalty to and engagement with brands.

When asked why they purchase from a brand, a majority of consumers cited “the ability to earn points and rewards, as well as good promotions and low prices.”

One of the nation’s most successful upscale shopping centers has launched an app to make shopping easier and more personalized.

The Mall at Short Hills, in Short Hills, New Jersey, has launched an app that offers what the center calls “first-of-its-kind” indoor navigation technology and a host of other shopper-friendly functionality.

Specialty online fashion retailer Rue La La is telling all the young dudes (or dudettes) about the latest in fashion with a new content site called Rue Now.

Building on the fact that the average Rue La La member visits the site more than twice a week for purposes of learning and discovery as well as making purchases, the retailer launched the Rue Now platform will complement its daily shopping boutiques by giving customers access to timely fashion and lifestyle news.

Stein Mart says it has extended its consumer credit agreement with Synchrony Financial with a new long-term deal.

Since 2006, Synchrony Financial and Stein Mart have partnered to offer credit card programs for qualifying cardholders at the retail chain’s 278 stores and at Steinmart.com. Consumers can apply in-store or online for the Stein Mart Style Credit Card or the Stein Mart Style Platinum Master Card.

Young girls are notoriously picky about what they wear, and now someone is doing something about it.

Kidpik, a new online shopping service aimed at girls age 3-12 (and their parents), offers curated, personalized fashion collections. Girls initially fill out an interactive quiz about their apparel preferences, and based on the results are assigned a look such as Girly Girl, Modest or Classic Chic.

Young girls are notoriously picky about what they wear, and a new online shopping service founded by the former chairman and CEO of A Children’s Place is looking to do something about it.