Digital Marketing

J.C. Penney has entered into an ambitious partnership with a Lifetime reality fashion show.    The department giant has launched the first-ever "Project Runway" brand, with the collection inspired by the popular show and its design contestants. Currently available in over 500 Penney stores and online, the line made its debut with a summer preview collection featuring designs inspired by season 15 winner Erin Robertson, with the full assortment planned for Sept. 8.     

A jump in mobile ads and daily users contributed to another strong quarter for Facebook — one that also beat analyst expectations. For the second quarter ended June 30, total revenue rose 45% to $9.32 billion. This is a significant jump from $6.436 billion for the same period in 2016. Revenues for the quarter also beat analyst forecasts of $9.20 billion, according to Thomson Reuters. This is the ninth straight quarter that Facebook has exceeded analyst expectations.

Amazon’s Prime Day may have boosted the company’s second quarter sales, but the event wasn’t enough to keep its earnings on track.   The online giant’s net income for the second quarter, ended June 30, was $197 million, or $0.40 per diluted share, compared with net income of $857 million, or $1.78 per diluted share, in second quarter 2016. Earnings also drastically missed analyst expectations of $1.42 per share, according to consensus estimates from Thomson Reuters.  

Brands just can’t escape a challenging retail environment — a main reason Starbucks is pulling the plug on its Teavana operation.   Just hours after the coffee giant announced it would buy out the remaining 50% share of its East China business from its joint venture partners for about $1.3 billion — its biggest acquisition, ever — Starbucks is cutting loose its Teavana division.  

Enough of the “retail is dying” narrative that has dominated so many headlines the past few months. It’s way overplayed.

Brick-and-mortar is evolving, not dying. And it’s full of exciting new players — many of them digitally native — that are infusing the industry with something it can always use: new blood. Here’s a quick rundown of some of these newcomers to the physical space:

Amazon has introduced its same-day delivery service in its ninth country.   The online giant launched Prime Now in Singapore, giving Prime members free two-hour delivery on tens of thousands of items ordered through the Prime Now app. Merchandise ranges from grocery items like eggs, cold beer and ice cream to general merchandise, such as baby strollers, toys, and consumer electronics. This is Amazon’s debut in the Southeast Asian market.   

Parents are pulling back on their back-to-school spending, and making “essential” school supplies their top priorities.    This was according to a new survey from Ebates and global internet services company Rakuten. The study, which was conducted online by Propeller Insights in June 2017, tapped 1,001 adults and 500 teens.  

Toys “R” Us is pulling out the stops to engage its in-store shoppers.   The toy retailer describes its concept store in Langley, British Columbia, as “the evolution of our digital future.” To maintain this reputation, Toys “R” Us is partnering with Cineplex Digital Media, and adding an in-store digital signage and kiosk network.