Digital Marketing

While Wall Street cheers Urban Outfitters for not doing quite so badly as forecast, the reality is that this is a lousy set of results. Not only are the numbers sequentially worse than a pretty dire first quarter, but they also show that many of the initiatives put into play remain a long way from delivering.  

After a solid first quarter, Home Depot has posted an even stronger set of second quarter figures. Total sales rose by 6.2% with underlying comparables up by 6.3% overall and by 6.6% in North America. Given the long run of big uplifts in same-store numbers, this is a very impressive performance.  

Posting less-than-expected earnings in its second quarter, the nation's largest sporting goods retailer plans to take a more promotional stance.   Dick's Sporting Goods reported consolidated net income of $112.4 million, or $1.03 per diluted share, for the quarter ended July 29, compared to $91.4 million, or $0.82 per diluted share, in the year-ago period. Excluding certain items, earnings came in at 96 cents, lower than the $1.01 that   analysts had expected.  

Pop-up stores are a retail trend that shows no sign of slowing down.   The ability to create a brick-and-mortar presence without many of the hassles that come with establishing and maintaining a permanent physical location has become an increasingly attractive option in recent years. The pop-up store concept has transformed into an estimated $50 billion industry — fostering new partnerships, experiential marketing opportunities and a unique way for retail brands to engage with their customers.   

Sephora’s new service strives to connect customers while they shop.   The specialty retailer launched a digital platform that invites customers enrolled in its Beauty Insider loyalty program to connect and chat about all things beauty. The mobile and online platform serves as a destination for members to find inspiration, ask questions and get recommendations in an unsponsored, real-time social setting.  

German discount grocer Aldi is jumping into home grocery delivery.   The retailer announced a pilot program with Instacart, the on-demand grocery delivery service. Starting later this month, the service will be available in Atlanta, Dallas, and Los Angeles, with potential for future expansion.  

Amazon is making great strides in the home and kitchen space with its Amazon Home store, which curates home and kitchen wares, furniture and appliances.   Housewares account for 15% of Amazon's growth in 2016, according to a report from One Click Retail. During the first two quarters of 2017, the growth of the home & kitchen product group has continued on an upward trajectory.   

With 20% of emails being filtered into spam folders, retail marketers are missing out on the opportunity to drive an ROI from email.   This was according to “2017 Deliverability Benchmark Report,” a study from data solutions provider Return Path. The report analyzed 2 billion brand emails.