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Retail circular advertising trends, March 2016
Market Track compared retail circular advertising in March 2016 vs. March 2015 and noted trends occurring across top retail chains.
Lowe’s Home Improvement had denser March print circulars with twice the ads per page and nearly 80 additional ads per drop. Lowe’s shifted the Spring Black Friday sale to the 3/31 drop; up from first week of May 2015.
Home depot did not counter this shift through print, but promoted Spring Black Friday on their website.
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What customers really think about loyalty programs
Many retailers’ long-held assumptions about consumer loyalty programs are no longer accurate, according to a new study.
Maritz Motivation Solutions surveyed more than 2,000 consumers regarding their feelings about brand loyalty and engagement. The data showed that there are at least five myths when it comes to consumers and loyalty programs. “When evaluating your brand, consumers also are evaluating your loyalty program,” said Barry Kirk, VP Customer Loyalty Strategy for Maritz.
Kirk detailed the myths in a webinar this week:

