JLL’s ‘Go Shopping’ campaign gathers momentum
An innovative advocacy campaign to encourage shopping at physical stores JLL launched for Mother’s Day will debut at other key seasonal periods during the next three months.
The first promotion in the #LetsGoShopping campaign debuted for Mother’s Day on April 25 and within days the touching video had generated a record number of social media engagements and 300,000 views. The firm will be running the remaining three campaigns promos for Father’s Day: June 2-16, for the Wedding Season: June 30-July 14, and for Back-to-School with a phased launch starting late July through early August.
The #LetsGoShopping campaign delivers the real retail story to thousands of shoppers through an integrated consumer marketing campaign, which includes a mix of video, print and digital promotions that run at 24 JLL-managed shopping centers throughout the nation.
“There are endless reasons why retail sales still happen in-store. Physical shopping is alive and well and transforming into personalized experiences that connect shoppers through memorable experiences,” said Greg Maloney, CEO of JLL Retail and ICSC Trustee. “We know that physical and online shopping environments work best together. If a brand shuts down a physical store location, that store experiences a direct drop in online sales. Retailers need to do both experiences well.”
The sale of goods and services online is expected to grow an average of 8.6% annually for the next five years according to IBIS World. While retail shopping is moving online, it isn’t leaving physical stores in the dust as 92.5% of retail sales still happen in store according to JLL’s retail experts.
“Physical shopping has a strong future as part of retail sales,” said Paige Steers, JLL’s retail marketing director. “#LetsGoShopping reminds shoppers about the heart warming and hysterical stories that feature today’s reality, consumers shop both online and in stores, but memories happen in person.”
Check out the videos at jllretail.com/letsgoshopping and the social media sites of the following centers: Alexandria Mall, Central Mall Fort Smith, Central Mall Lawton, Central Mall Texarkana, Chico Mall, Killeen Mall, Mall de las Aguilas, Mall of Abilene, Manhattan Village, Mesilla Valley Mall, Myrtle Beach Mall, Provo Towne Center, Rosedale Center, Salem Center, South Park Mall, Sunset Mall, The Galleria Fort Lauderdale, The Palms at Town & Country, The Streets of Tanasbourne, Towne Square Mall, TownMall of Westminster and Westgate Mall.