Gamification comes to Grand Bazaar Shops

The Grand Bazaar Shops in Las Vegas has added an experiential element to the center, which lets visitors play games and engage with tenants in new ways.



The introduction of new interactive, digital games means guests can now play games on their phones and the center’s website to win prizes redeemable across Grand Bazaar Shops’ retail and dining venues.



“The interactive games we’ve launched are a fun and exciting way for our customers to earn surprise rewards to use when visiting our center” said Allen Bowman, general manager of Grand Bazaar Shops. “Now guests have the convenience of simply picking up their phone to discover something special and it’s easy to receive the rewards. We’re excited to spearhead this activation as the first shopping center on the Las Vegas Strip to launch the digital games.”



A selection of games will be available in the coming months on digital signage at Grand Bazaar Shops, while additional games will be accessible from guests’ phones by visiting PlayGBS.com and online via Grand Bazaar Shops’ website. Currently a Spin to Win game has been revealed and several additional game types are slated to be introduced later this year, ranging from scratch-to-win style games to slot machine-type games, and more.



“We couldn’t be more excited about this opportunity to work with Grand Bazaar Shops,” said Aron Ezra, CEO of OfferCraft, a provider of gamification software that transforms traditional incentives into more effective offers. “Together we’re bringing life to the next generation of rewards and smart coupons to make shopping at this attraction even more memorable.”



Rewards include varying levels of discounts, prizes and complimentary shopping vouchers. Far more interactive than traditional coupons, future games will allow shoppers to win a reward and be able to trade it in for something else and enjoy perks such as the ability to transfer a reward to a friend.



Grand Bazaar Shops is located at the entrance to Bally’s Las Vegas at the intersection of Flamingo Road and Las Vegas Boulevard. Billed as a “21st century bazaar” the immersive retail experience features exclusive first-to-market brands and unique international retailers in an open-air setting designed to emulate the world’s greatest markets.