Digital Marketing

Publix Super Markets is expanding its online outreach by launching the company’s first blog for engaging with customers.   The blog, called Publix Checkout, was created with the customer in mind, the company says. Blog posts will range in topic from recipes, community initiatives and sustainability ideas to holiday entertaining, health and wellness and more. Visitors to the blog can comment on posts or share them on social media sites.  

Back-to-school promotions seems to start earlier and earlier each year. But most consumers aren’t buying the pitch.      That’s one of the findings of a new report by A.T. Kearney in which the majority of consumers surveyed said they planned to do most of their BTS shopping in August and September. (Only 4% of shoppers did any of their shopping as early as July 4.) And in another nod to the "old school" shopper, the study suggests that brick-and-mortar will still make or break back-to-school sales.

Nordstrom Inc. is enhancing the rewards it offers customers via its loyalty program.    The retailer partnered with Aimia Inc., a data-driven marketing and loyalty analytics company, to expand the Nordstrom Rewards loyalty program.   The expanded program launched in Nordstrom stores in the U.S., Canada, and Puerto Rico, and on Nordstrom.com in May 2016. In the first three months, Nordstrom has enrolled approximately 1.7 million new members.  

Online and catalog retailer Garnet Hill is taking a curated collection of its aspirationally styled home and apparel goods on the road with a mobile pop-up boutique.   The experience, created from a converted shipping container, resembles a natural home environment – except that it's shop-able. The mobile pop-up will launch at Garnet Hill headquarters in Franconia, New Hampshire, moving south through New Hampshire, and completing its summer tour in New York City.    

Instant delivery. Athleisure wear. Rented and used clothing.    These are among the five trends identified by consumer financial services company Synchrony Financial as impacting both the retail and mobile payments space.   Here’s a review of what Synchrony says consumers are especially interested in:  

Papa John’s is the most recognized brand among fans of the National Football League and the chain intends to keep it that way, announcing it had renewed its multiyear deal as the official pizza sponsor of the NFL and the Super Bowl.   In that regard, Papa John’s is permitted to use NFL logos in its advertising and conduct integrated marketing campaigns involving the NFL Kickoff event and the Pro Bowl in addition to the Super Bowl.   

After eight years leading public relations efforts at the International Council of Shopping Centers, Jesse Tron is departing from the association to set up a communications practice at The Dealey Group, a full-service agency.   “We couldn’t support our clients’ demand for PR services, and that was something we wanted to change,” explained CEO JoAnn Dealey in announcing Tron’s appointment.  

Sony is set to open a store in Manhattan that will highlight new products and technologies, and host consumer events, film screenings and music performances.

Jo-Ann Fabric and Crafts’ foray into mobile rebates is part of the 850-store chain’s strategy for reaching millennials. The retailer has partnered mobile shopping app provider Ibotta to offer cash-back rebates on in-store purchases, something Jo-Ann’s feels will build loyalty among the millennial set.   The multi-year partnership will provide users with special offers and cash-back options at any one of Jo-Ann Stores retail locations.  

Ninety-three percent of consumers are starting their back-to-school shopping before classes begin and receipts promise to be strong for stores.   Three-quarters of the 2,000 shoppers surveyed by JLL recently said they planned to spend between $100 and $500 on school purchases, and most of those transactions figure to take place at brick-and-mortar locations. Only 19% said they’d buy supplies online and just 25% figured to look to the Web for apparel.