Digital Marketing

Savvy retailers will use digital marketing strategies to drive traffic to both their e-commerce and physical locations this holiday season.

Five technology companies took the top five spots in a new ranking of the most valuable brands.

The devastation caused by hurricanes and wildfires has been anything but a disaster for Home Depot, with the rebuilding efforts pushing already strong sales growth even higher.

A.C. Moore Arts and Crafts is ramping up its digital offerings with an acquisition — and an investment.

Not only did Alibaba Group's Singles Day smash its own record, its volume exceeded the combined U.S. sales of Black Friday and Cyber Monday.

The quest to take on Amazon is making for some strange bedfellows.

Online customers aren’t waiting until Black Friday weekend to put a dent in their holiday shopping.

When it comes to the holiday selling season, there is one easy prediction marketers can make and it’s about online shopping: It will be bigger than last year.