Bonobos revamps e-commerce site with Shopify
Bonobos is basing its redesigned digital shopping experience on Shopify technology.
The digitally native omnichannel menswear brand is partnering with the Shopify e-commerce platform to build a customer experience designed around how each customer wants to shop and what helps them find the right fit. Bonobos is including the following features in its new site:
- “My Fit” sizing profiles: The proprietary “My Fit” clienteling tool gives in-store stylists a real-time view of customers' sizing preferences. The fit data syncs across selling systems and the Bonobos site, enabling sizing recommendations across brand touchpoints.
- Automated fitting room follow-ups: Bonobos can follow up with customers after their in-store fitting room experience at Bonobos Guideshop brick-and-mortar locations to extend personalized service beyond the visit.
- Browse-on-web checkout with Shopify POS: Associates can build a complete look with a customer and bring it directly into the in-store checkout without rebuilding the online cart.
- Cross-channel purchase attribution: A check-in system records store visits and attributes purchases made within seven days—online or in person—to the original store location and stylist.
- Simplified checkout: The Shopify Shop Pay payment tool offers an accelerated, one-tap checkout experience.
[READ MORE: Gap to deploy personalized fit]
"For nearly two decades, Bonobos has helped men find their best fit through exceptional products and personal service,” said Ellen Pope, senior director of e-commerce at Bonobos. “Now we're bringing that same confidence and care to every part of the shopping journey. With Shopify, we can connect what a customer discovers online with the expertise of our stylists in store, while making it easier to find the right fit and check out wherever he chooses to shop. This gives us a more flexible foundation to keep improving the experience as our customers' needs evolve."
Bonobos began in 2007 as a digitally native men's clothing brand known and also operates Bonobos Guideshops, e-commerce stores that deliver personalized, one-to-one, in-person service. To date, Bonobos has 48 Guideshop locations across the U.S. and has expanded distribution partnerships in Nordstrom stores and their online storefronts.
Established in 2006 and based in Toronto and New York, Shopify is a commerce platform that helps retailers sell online and in person.
