Ulta Beauty personalizes shopping via ChatGPT
Ulta Beauty customers have a new curated shopping experience enabled by next-gen artificial intelligence.
The beauty giant’s new ChatGPT plug-in is letting customers describe their beauty goals, preferences or routine questions to receive a personalized AI bundle of product recommendations directly in the OpenAI generative AI model ChatGPT, rather than browsing the Ulta site.
Based on the customer’s conversation with ChatGPT, an AI bundle is created and personalized in real time using products from the Ulta Beauty catalog within ChatGPT. The Ulta Beauty bundle plugin curates bundles based on the conversation, including any goals, preferences, and budget shared in the ChatGPT conversation.
Bundles are dynamically generated and refined with ChatGPT using Ulta Beauty’s beauty expertise and product knowledge to deliver personalized, relevant recommendations tailored to each shopper. When a customer is ready to make a purchase, their selected products are transferred to their Ulta Beauty shopping bag on the Ulta Beauty site or in the retailer’s app, where the standard Ulta Beauty shopping bag and checkout experience applies.
Customers can ask ChatGPT why a product was included and how it fits into their recommended routine, and also to replace a product, explore another option, or adjust the bundle before transferring it to their Ulta Beauty shopping bag where they can review items and complete a secure checkout.
The bag works like a standard Ulta Beauty shopping bag. Customers can change quantities, remove products, add other items, and continue shopping as you normally would on the Ulta site or app. Changes made to the shopping bag may affect an AI bundle discount.
Bundle discounts available
Full-price eligible products recommended through the AI bundle experience qualify for a 10% discount, which applies only when at least two and no more than five eligible recommended products are purchased as part of the AI bundle. Eligibility may vary by product and brand, including Dior, Beyonce Fragrance, Chanel, and Dyson.
AI bundle discounts cannot be combined with other active promotions or offers, but customers can earn and redeem Ulta Beauty loyalty points on items purchased from ChatGPT bundles.
Sephora provides ChatGPT beauty advice
Fellow beauty retailer Sephora has also been testing a consumer app in ChatGPT in the U.S. ChatGPT users can prompt beauty advice in the chat with requests such as, “Sephora, help me find a foundation for dry skin,” and can use the Sephora app, which will appear and recommend answers based on preferences from the customer’s Sephora Beauty Insider account profile if they choose to link their account to the app.
[READ MORE: Sephora pilots app within ChatGPT]
Ulta ended its most recent fiscal quarter with 1,534 U.S. stores and 88 international stores, for a total of 1,622 locations.
