Cross-Merchandising

Baltimore -- Under Armour has opened its largest store to date, on Michigan Avenue in Chicago. With nearly 30,000 sq. ft. of retail space, the store is designed to provide an immersive and interactive brand experience.  It features the latest in video and digital technology, and also includes a section dedicated to wearable fitness devices.  And for a local feel, a large wall is covered in ivy, inspired by the Wrigley Field ivy.
 

Saks and nine top fashion footwear designers offered their stunning interpretations of Cinderella’s slipper to generate in-store excitement at Saks’ flagship store.

Old Navy is turning to Yahoo and Tumblr with a new digital campaign directed at Millennials.

The campaign will highlight Old Navy’s newest apparel this spring, and feature tips from the brand’s style ambassadors, Emily Current and Meritt Elliott.

The belief that sports make people better is the premise of a newly created ad campaign from Dick’s Sporting Goods which requires shoppers to contemplate their future.

The campaign aired March 6, with the introspective tagline, “Who Will You Be?” on television and via digital channels.

The campaign’s launch was timed to coincide with ESPN’s College Basketball Championship Week.

Lakewood, Colo. -- Colorado Mills will add IT’SUGAR this March and Buckle during this fall to its current mix of more than 200 stores. These new retailers follow openings by Calvin Klein, Michael Kors Outlet and Villa Fresh Italian Kitchen.

IT’SUGAR will be located in Neighborhood 4 near American Eagle Outfitters Factory Store. Buckle is also coming to Neighborhood 4.

For Los Angeles-based fashion retailer Forever 21, the journey from a single location on Figueroa Street in L.A. in 1984 to more than 680 global locations today has been transformative. Over the last three decades, the brand has not shied away from innovation and experimentation, implementing a range of different store sizes and concepts along the way: from smaller 5,000-sq.-ft. layouts in its early years, to larger 9,000-sq.-ft. concepts in the 2000s and a range of big-box stores that range up to 40,000 sq. ft.

New York -- Kohl’s is joining the army of retailers focusing on the high-margin beauty category by adding an upscale skin-care brand to its assortment.

Kohl’s is joining the army of retailers focusing on the high-margin beauty category by adding an upscale skin-care brand to its assortment.