Cross-Merchandising

CVS has announced a chain-wide effort to make it easier for customers to make health-conscious decisions when shopping for food and snacks with the launch of Gold Emblem Abound.

To view a video about the new program, click here.

Rolling out immediately, the new brand of snack products includes more than 40 items that are free from artificial flavors and preservatives.

Burlington, Vt. - Ben & Jerry’s Scoop Truck is launching a month-long tour in New York City July 1-28 and in Portland, Oregon, July 1-29, giving away free ice cream scoops in an omnichannel promotion. Customers can follow the trucks on Twitter to see where they are located and also send tweets to win direct delivery of free ice cream.

San Francisco – The Levi’s brand is launching a new omnichannel global brand campaign, "Live in Levi's," developed out of a creative collaboration with FCB (Foote, Cone & Belding) and The House Worldwide.

Stop & Shop is once again looking to promote its store brands by holding its Buy Theirs, Get Ours Free challenge.

During the weeks of June 29 and July 6 and then again the weeks of July 27 and August 3, when customers purchase selected national brand products, they will receive Stop & Shop Own Brands equivalent products free.

If a shopper has ever wanted 10 yards of Nerds candy, a new product from Duck Tape has it covered. The two brands have teamed up to create a new tape that features the crunchy candy.

The 10-yard roll of tape is aimed at consumers interested in crafts, or personalizing notebooks and accessories.

Philadelphia — Pennsylvania Real Estate Investment Trust has executed leases with Retail Group of America to bring three international brands F&F, Flormar and SuiteBlanco to the Patrick Henry Mall in Newport News, Virginia. The transactions illustrate PREIT’s strategy for improving portfolio performance by seeking out emerging, first-to-market options.

Framingham, Mass. - Staples Inc. is offering a new back-to-school 110% price match guarantee. Starting June 29, Staples customers are guaranteed to pay the lowest price every time they shop in store or online. Staples will price match items sold and shipped by Amazon.com or any retailer who sells products in both retail stores and online under the same brand.

Staples is getting a head start on back-to-school season, launching a price match program starting June 29.
 
Staples announced Tuesday that it would match a competitor’s price — including prices on Amazon and any retailer with both online and brick-and-mortar stores — on any items sold in Staples stores or on Staples.com. Customers will then receive 10% off the difference.
 

Short Hills, N.J. — Visit Machu Picchu in Peru at The Mall at Short Hills this summer. In partnership with PromPeru: The Commission on the Promotion of Peru for Export and Tourism, The Mall at Short Hills will feature Peru-themed promotions from June 13 through July 10.

Highlights include:

An interactive exhibit of Machu Picchu: The centerpiece of the effort is a 20 X 30 ft. exhibit of the fabled Machu Picchu, the Incan citadel named one of the New Seven Wonders of the World in a 2007 international Internet poll.

Michaels has teamed with seven leading North American museums to create Passport to Imagination 2014, a low-cost, in-store summer program where kids ages 5-12 explore culture through crafting.