Cross-Merchandising

Sponsored by the National Confectioners Association, the 2014 Sweets & Snacks Expo hosted a sold out show at Chicago’s McCormick Place to an audience of more than 16,000 qualified industry professionals. The Expo, held May 20–22, is being touted as the confectionery and snack industry’s most successful, world-class event.

Pittsburgh - Field & Stream is celebrating the opening of its new store in Erie, Pennsylvania on June 13 with an omnichannel promotion. The promotion centers around the first-ever Field & Stream Camp 1871, an overnight camping event June 12-13.

Dublin, Ohio - The final installment of Wendy's first-ever digital short film, "L'Estrella de la Toscana" – The Star of Tuscany, featuring the new Tuscan Chicken on Ciabatta sandwich, premiered this week on Wendy's Facebook Page and YouTube channel. To promote the sandwich, Wendy's created a three-part video series that gives homage to dramatic Italian cinema of the 1960s.

Throughout April and May, Wendy's asked consumers to be its screenwriters by submitting captions on social media to subtitle the Italian-dialogue video.  

Speedo USA has expanded its relationship with Sports Authority and is launching a Speedo Aquatic Zone “shop-within-a-shop” retail concept at four Sports Authority locations.

New York -- Make Meaning is expanding its East Coast presence with the opening of its sixth U.S. location, at Bethesda Row in Bethesda, Maryland, on June 9. Make Meaning has five additional locations nationwide – two in New York City, as well as locations in Dedham, Massachusetts, Thousand Oaks, California, and Scottsdale, Arizona. The company plans to roll out additional locations nationwide and abroad.

Leading U.S. toy manufacturer Jakks Pacific has entered into a long-term licensing agreement with Sketchers to manufacture, distribute and market a line of toys and products inspired by the lifestyle and entertainment brand, and the Twinkle Toes children’s footwear brand.

The agreement covers multiple product categories including collectibles, dress-up and role play, Jakks’ miWorld line of miniature play environments, and a line of Skechers Twinkle Toes themed Cabbage Patch Kids, which will launch in June.

Mars Chocolate has announced a slew of new products, which range from Mars Bites to Dove Whole Fruit Dipped in Dark Chocolate.

Mars Bites give consumers a taste of their favorite candy bars in bite-size pieces. Mars is adding Twix, Musketeers and Milky Way bites to the portfolio. The suggested retail price is $1.49 for a 2.83-oz. sharing size. A 6-oz. stand up pouch is available for a SRP of $2.99.

Pittsburgh – Dick’s Sporting Goods Inc. is going to increase its focus on female customers. In a conference call with analysts discussing the company’s first quarter financial results, CEO Ed Stack said that the women’s segment has the most growth potential of any segment Dick’s targets.

New York - Foot Locker Inc. is introducing Eastbay Performance Zone at Champs Sports. The new shop-in-shop destination brings together direct-to-customer athletic apparel retailer Eastbay and Champs Sports.  

New York - Cole Haan is opening The Driver Shop in six retail locations, offering personalization of the driving moccasin with several accessories in dozens of colors. In stores, accessories are available at stations where on-site "mechanics" will outfit Cole Haan Drivers to customer specifications by appointment or while customers wait, or they can return later to pick them up.