Cross-Merchandising

Office Depot is kicking off its latest back-to-school campaign — Gotta Get It! — which includes more than 1,000 items for $5 or less in stores and online. The company is also offering a new price-match policy to shoppers year-round to drive traffic to Office Depot and OfficeMax locations.

Hershey’s Chocolate World immerses shoppers in all-things Hershey. The two-level, 13.000-sq.-ft. store, which has a 74-ft. high Hershey’s Milk Chocolate Bar that visitors can walk through and entrances styled to resemble Hershey’s Kisses, is designed as the ultimate brand experience. Custom chocolate sculptures of the Statue of Liberty, made of almost 800 lbs. of pure Hershey’s Milk Chocolate, and the Empire State Building, made of 1,800 Hershey’s Milk Chocolate bars, make idea photo ops.

In conjunction with its new premium tween brand for girls called I Heart UGG, UGG Australia is planning to launch on July 14 a dedicated e-commerce site that will offer the entire product line called iheartugg.com. 

The line includes footwear, loungewear, accessories and handbags and will be available in the United States, Japan and China. The new brand, the company said, has been designed to not only tap into the tween market but also to foster enduring brand loyalty among customers. 

CVS has announced a chain-wide effort to make it easier for customers to make health-conscious decisions when shopping for food and snacks with the launch of Gold Emblem Abound.

To view a video about the new program, click here.

Rolling out immediately, the new brand of snack products includes more than 40 items that are free from artificial flavors and preservatives.

Burlington, Vt. - Ben & Jerry’s Scoop Truck is launching a month-long tour in New York City July 1-28 and in Portland, Oregon, July 1-29, giving away free ice cream scoops in an omnichannel promotion. Customers can follow the trucks on Twitter to see where they are located and also send tweets to win direct delivery of free ice cream.

San Francisco – The Levi’s brand is launching a new omnichannel global brand campaign, "Live in Levi's," developed out of a creative collaboration with FCB (Foote, Cone & Belding) and The House Worldwide.

Stop & Shop is once again looking to promote its store brands by holding its Buy Theirs, Get Ours Free challenge.

During the weeks of June 29 and July 6 and then again the weeks of July 27 and August 3, when customers purchase selected national brand products, they will receive Stop & Shop Own Brands equivalent products free.

If a shopper has ever wanted 10 yards of Nerds candy, a new product from Duck Tape has it covered. The two brands have teamed up to create a new tape that features the crunchy candy.

The 10-yard roll of tape is aimed at consumers interested in crafts, or personalizing notebooks and accessories.

Philadelphia — Pennsylvania Real Estate Investment Trust has executed leases with Retail Group of America to bring three international brands F&F, Flormar and SuiteBlanco to the Patrick Henry Mall in Newport News, Virginia. The transactions illustrate PREIT’s strategy for improving portfolio performance by seeking out emerging, first-to-market options.

Framingham, Mass. - Staples Inc. is offering a new back-to-school 110% price match guarantee. Starting June 29, Staples customers are guaranteed to pay the lowest price every time they shop in store or online. Staples will price match items sold and shipped by Amazon.com or any retailer who sells products in both retail stores and online under the same brand.