Cross-Merchandising

Staples is getting into the “Shark Tank” to attract more small business owners to its stores by teaming up with ABC’s popular TV show.

The retailer will sponsor debut products from inventors on ABC’s “Shark Tank” television show and on Staples.com and in select Staples stores. The successful entrepreneurs behind the products will be featured during three episodes of ABC’s “Shark Tank” starting April 10.

Jackson, Miss. – Newk’s Eatery is planning franchise growth in new markets stretching across the South. Expansion will occur in markets including Savannah, Georgia and Orlando, Florida, to Lubbock and Midland-Odessa, Texas, with Washington, D.C, Richmond and Norfolk/Virginia Beach, Virginia, Indianapolis, St. Louis and Oklahoma City in between.

Boston -- The Boston Marathon is getting its very own permanent store — and it will be located just steps from the finish line, on Boylston Street. The 2,000-sq.-ft. shop, dubbed Boston Marathon Run Base, is operated by athletic footwear giant Adidas and the Boston Athletic Association (B.A.A.), organizer of the Boston Marathon, in partnership with Marathon Sports.
 

As retailers try varying ways to attract the interest of shoppers, Stuart Weitzman is launching a totally new kind of digital campaign.

The retailer says it is the first company in the apparel industry to launch what is called a "cinemagraph advertising campaign" on Instagram. Cinemagraphs — still photographs incorporating looping video elements — are increasingly popular as retailers experiment with new visual tricks and gimmicks designed to make consumers stop and take notice.

Specialty retailer Cost Plus World Market and digital retailer Shutterfly are teaming up for an omnichannel Mother’s Day promotion any mom would love.

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Sellers of opening price point apparel may find themselves at odds with outdoor lifestyle brand Patagonia, which has embarked on a coast-to-coast tour to encourage people to repair their clothes rather than buy new.

New York -- The socially conscious outdoor brand Patagonia has embarked on a coast-to-coast tour to encourage people to repair their existing clothes rather than buy new ones. The message, which reflects the brand's socially conscious, environmental positioning, comes at a time of rising popularity for lower-priced fast-fashion items that sometimes are discarded after just a couple of wearings.