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Cross-Merchandising

  • J.C. Penney showcases unique mannequins in New York City store windows

    New York -- J.C. Penney has teamed up with NBC’s “Today Show” to display five mannequins created in the image of real Americans in the windows of its store in Manhattan. The mannequins, which include a model of woman in a wheelchair and a male double-leg amputee, were made by Fusion Specialties, Broomfield, Colorado.

  • Macy’s reaches out to moms and students

    Macy’s is gearing up for the 2014 back-to-school season by reaching out to moms, kids and college students with a one-day shopping event in select locations nationwide called Teen Vogue Back-to-School Saturdays on Aug. 9.

    During the shopping event, back-to-school shoppers will be able to pick from a showcase of fall fashions.

  • Sears woos teen market

    Sears is looking to position itself as the go-to retailer for teens, and to that end has launched an exclusive fashion collection by Seventeen Magazine.

    The full collection is available at 450 Sears stores nationwide as well as on Sears.com. Shop Your Way members and customers can shop the collection, enter sweepstakes and explore exclusive content from Seventeen Magazine at shopyourway.com.

  • Visa in deal with Borderfree to push U.S. retail promotions in Middle East

    New York -- Visa has entered into an agreement with Borderfree, a leading international cross-border e-commerce solutions provider, to offer customers in the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain and Jordan, special promotions from retailers in the United States.

  • Visa teams up with international e-commerce company Borderfree

    Visa has entered into a partnership with Borderfree, a leading international cross-border e-commerce solutions provider, to offer customers in the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain and Jordan special promotions from retailers in the United States.

  • Sears expands Shop Your Way program

    Hoffman Estates, Ill. -- Sears Holdings is extending its Shop Your Way membership program with a major expansion of its rewards program with the addition of more than 50 brand-name partners. Once the exclusive membership program of Sears, Kmart and Lands' End, Shop Your Way will not include more partners in more categories.

  • Shop Your Way expands rewards program

    Sears Holdings’ Shop Your Way membership program and social shopping community has expanded its rewards program with the addition of more than 50 brand-name partners, which means members will be able to earn rewards through more places than ever.

    "Members are already shopping for many of these products and services and now they can be rewarded for it," said Eric Jaffe, SVP of Shop Your Way. "Our goal is to make it easy to earn rewards wherever you shop, and our growing partner network shows we are poised to deliver."

  • Wayfair allows direct shopping from HGTV shows

    Boston – Wayfair is launching program integration on HGTV shows including "Brother vs. Brother" and "Flipping The Block." This integration is part of a broader partnership, which through program integration and daily sales events on Wayfair.com, lets consumers shop directly from HGTV shows.

  • Sbarro enters Bolivia market

    Columbus, Ohio - Sbarro is entering into Bolivia with a new store opening at the Ventura Mall in Santa Cruz. Sbarro Bolivia SRL plans to open a total of 10 eateries in Bolivia during the next decade.

    The franchise agreement with Sbarro Bolivia SRL further expands Sbarro's footprint in South America, which currently includes eateries in Brazil and Colombia, as well as locations launching soon in Peru.

     

  • Sobeys leverages social media for latest campaign

    Sobeys is leveraging social media to drive Canadian shoppers to its stores. The operator of retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods and Lawton's Drug Stores has enlisted Chef Jamie Oliver for the campaign.

    The company’s next #BetterFoodForAll challenge asks Canadians to share their favorite side dish this summer for a chance to win a cooking lesson with Oliver in Toronto. Sides can include coleslaw, corn on the cob, grilled vegetables and fresh salads.

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