Auntie Anne’s Pretzels in deal to open in-store shops in Meijer

Lancaster, Pa. -- Auntie Anne’s Pretzels, the 1, 600-unit global franchise, has entered into a partnership with Meijer. In August, Auntie Anne’s opened its first Meijer franchise location, in Fort Wayne, Indiana.



Auntie Anne’s will continue to build its partnership with the Grand Rapids, Mich.-based retailer with two stores currently in the pipeline. The first is slated to also open in Fort Wayne later this year, with an additional location planned for Michigan in 2015.



“As we continue to look for more opportunities to grow in non-traditional locations, we are targeting locations where our fresh pretzels will be the perfect on-the-go snack. Whether we’re feeding the appetite of hungry shoppers or serving as a treat for the ride home, Meijer is a great fit for our brand,” said Brian Boycan, VP of non-traditional development.