Target gets creative with top toy list
Target has entered the “top toy” fray with a list filled with familiar brands, exclusive offering and boutique products designed to inspire creative play and reinforce Target’s differentiation.
Target said it will offer hundreds of toys in stores and at Target.com that have traditionally only been found at small boutiques. The boutique brand toys focus on play patterns such as discovery, exploration and imagination that promote child development. The products, from brands such as Wonderology, Hape and Mindware, first became available in August and are said to feature high quality construction.
“As we approach the holidays, guests can count on Target whether they’re searching for the toy that everyone is talking about or the game that will be sure to spark a child’s imagination,” said Kathee Tesija, Target’s EVP and chief merchandising and supply chain officer. “Target is dedicated to offering our guests an expansive toy assortment to help them find the perfect gift for every kid on their list.”
Target’s top toy list includes an expanded selection of kid-focused electronic items as well as the toys that will be most in demand this holiday season which it determined by partnering with top manufacturers to identify the hottest kids’ gifts for the season. Toys are highlighted by age to simplify selection and include the following:
9 months to three years:
Fisher-Price Little People City Skyway Playset
VTech Go! Go! Smart Wheels Ultimate Amazement Park Playset
Four to six years:
Disney Frozen My Size Dolls (Target exclusive) (available Sept. 21)
LEGO City Helicopter Transporter (Target exclusive)
Paw Patrol Look-out Playset
FurReal Friends Get Up & GoGo My Walkin’ Pup Pet
Monster High Sweet Screams Ghoulia Yelps Doll (Target exclusive)
Zoomer Dino – Boomer
Barbie Fashion Design Maker
Teenage Mutant Ninja Turtles Secret Sewer Lair Playset
Wubble Bubble Ball
Kinetic Sand Island Fun Playset (Target exclusive)
Doc McStuffins McMobile
LeapFrog LeapTV
Hot Wheels Super Loop Chase Race Trackset
Seven to nine years:
LEGO Friends Jungle Tree Sanctuary (Target exclusive)
Transformers Age of Extinction Stomp & Chomp Grimlock
BOOMco. Rapid Madness Blaster
NERF Mega Thunderbow
Razor A Lighted Wheel Kick Scooter
Razor Crazy Cart
nabi Tablets
10 and up:
MiP Robot
SIMON Swipe Game
Skylanders Trap Team
Disney Infinity 2.0: Marvel Super Heroes
Beats by Dre
Xbox One Console
PlayStation 4 Console
Apple iPad
Samsung Galaxy Tablet
Apple iPhone
GoPro
Target’s boutique brand toys:
Our Generation 18" Dolls
B. Woofer Hound Dog Guitar
Melissa & Doug 9-piece Wooden Puzzle
Terra Wooden Horse Barn (Target exclusive)
Stuffies Prancine the Unicorn
Hape Wooden Instrument Bench (Target exclusive)
Craftabelle Pinboard Creation Kit (Target exclusive)
Li’l Woodzeez Playsets (Target exclusive)
Whimsy & Wonder Deluxe Pink Dress (Target exclusive)
Wonderology Shake & Quake Volcano (Target exclusive)
Mindware Marble Run (Target exclusive)
Mooshka Flowerina Dolls (Target exclusive)
My Look Messenger Bag (Target exclusive)
All Aboard 102-piece Train Set (Target exclusive)
Magna-tiles Clear Colors 74-piece Set (Target exclusive)