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A whole new way to experience chocolate
Retailers looking for ways to enhance the customer experience could learn from a new attraction at Hershey’s Chocolate World.
This summer, guests at Hershey’s Chocolate World will be treated to a delicious new Chocolate Tasting Experience, find their favorites in Hershey’s Largest Candy Store and mix their favorites at the new Amazing Candy Machine.
In the new Chocolate Tasting Experience, guests can immerse themselves in the flavorful world of chocolate tasting.
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Unilever launches Chinese e-commerce site
As more brands evolve to a direct-to-consumer model, Unilever is expanding its direct selling to China by launching a flagship store on JD.com.
The Unilever flagship store on JD Worldwide, which is JD.com's cross-border e-commerce platform, will feature products from a range of Unilever’s most popular global brands such as Ponds, Dove and Vaseline. Notably, the flagship store will make available three product lines from Lux's shampoo range, which are currently the best-selling shampoo products in the Japanese market.

