-
German audio company opens experiential store in New York
A German brand known for its high-quality headphones had dropped anchor in the United States. Sennheiser has opened a pop-up, in the SoHo section of downtown Manhattan, that is designed to let visitors try out its products firsthand. The brand is also set to open a permanent retail space, at the Westfield World Trade Center in Manhattan, in late October. It will serve as a showroom and not sell product (product is sold at the pop-up, however). -
Meet 2016’s newest ‘small screen’ star: Wayfair
Who hasn’t wanted to buy “looks” featured on their favorite television show? Now, it’s a reality. A new TV talk show series, created through a partnership between Wayfair and A+E Networks, will allow viewers to purchase all featured items on Wayfair.com. The show, called The Way Home, uses a combination of home décor and DIY how-to’s, room makeovers and everyday solutions for better living — and everything displayed is for sale.

