Cross-Merchandising

Story, the innovative retail store in Manhattan that totally reinvents itself every few months, has gone nostalgic with its latest revamp.   Story’s new installation, “Remember When,” offers an immersive retro experience that celebrates Nickelodeon’s memorable characters and iconic shows — “Rugrats” and “Sponge Bob” to name just two — from the ‘90s, just in time for the 25th anniversary of Nickelodeon.  

Uniqlo is in the final stages of an extensive makeover of its first-ever store in New York City.      Located in Manhattan’s Soho neighborhood, the 10-year-old, 36,000-sq.-ft. store is being redone to the theme of "a new Tokyo in Soho." Scheduled to unveil its new look on Sept. 2, the store was the chain’s first global flagship. Hiroshi Taki, Uniqlo U.S.A. CEO, described it as “an important milestone in the company's plans to expand internationally.”