Cross-Merchandising

To be competitive, retailers must have a strong digital marketing strategy to be seen and heard, attract new customers, and build stronger relationships with existing ones. Spending on digital advertising is on the rise. In 2017, U.S. digital advertising is on pace to surpass expenditures on TV ads. Globally, more than 40% of media advertising budgets in certain markets are devoted to digital marketing, according to media company Magna.  

More than 50,000 sq. ft. of new shopping opportunities will soon be presented to shoppers at Ohio’s most popular retail destination.   Easton Town Center, which draws 21 million customer visits a year and houses more than 200 shopping and dining options is constantly in the process of re-curating its mix, and eight new tenants will open at the Columbus venue this year.  

Rue La La is bolstering its beauty sales by jumping into the beauty box category.   The online apparel retailer is partnering with Conde Nast's Allure magazine to get the hottest beauty merchandise into shoppers’ hands. The team collaborated to create a series of one-of-a-kind boxes filled with products hand-selected by Allure's beauty experts and Rue La La's beauty buyers.   

West Elm is adding to its growing retail footprint.   The home furnishings and decor brand, a division of Williams-Sonoma, will open its first location in Phoenix, in the revitalized Uptown Plaza shopping center, on June 29. The 11,000-sq.-ft. store will include a curated assortment of local products highlighting 10 Arizona-based makers and designers.   

Macy’s is toying with a lofty idea that could create more traffic at its Herald Square store in New York City.  

Sears is freshening up its offering through a new partnership.   The department store retailer now features the Regatta Great Outdoors collection in 11 New England-based stores. The brand, which is based in Manchester, England, features active, performance, outdoor, and leisure wear. This is the brand’s first U.S. retail store debut.