Coupons/ Rebates/ Pricing

PLANO, Texas — JCPenney announced that it is launching a new philanthropic initiative that invites customers in over 1,100 stores to turn small change into “pennies from heaven” by rounding up their purchases and donating the difference to afterschool programs. Serving as the company’s signature cause-related event, pennies from heaven will be held four times a year starting July 31 through Aug. 27 during the Back-to-School season.

WASHINGTON — NRF reported that total back-to-school spending on grades K to 12 is expected to reach $22.8 billion. According to NRF’s 2011 Back-to-School survey conducted by BIGresearch, families with children in grades K to 12 will spend an average of $603.63 on apparel, school supplies and electronics, within a few dollars of last year’s $606.40 average. 

Washington, D.C. – Back-to-school sales are expected to be flat this coming season, according to the 2011 Back-to-School survey, issued Thursday by the National Retail Federation and conducted by BIGresearch. The study showed that families with children in grades K-12 will spend an average of $603.63 on apparel, school supplies and electronics, a few dollars short of last year’s $606.40 average.

SALISBURY, N.C. — Food Lion unveiled Wednesday six new stores in the Greenville, S.C., area market.

HOFFMAN ESTATES, Ill. — Kmart announced that as part of its back-to-school campaign it would offer college students and their parents the ability to reserve purchases by making four payments throughout the summer and allowing students to pick up items at a Kmart store near their campus.

The promotion is part of the retailer's "Epic Year, Epic You!" campaign seeks to meet customers' evolving BTS needs.

LOS ANGELES — Back-to-school budgets will moderately decrease this year, but more consumers will turn to the Internet to score the best deals.

According to a survey conducted by PriceGrabber, 48% of shoppers said they plan to spend $250 or more on back-to-school purchases, while 25% will spend $500 or more. This compared with 2010, when 56% of consumers indicated that they would spend $250 or more, while 31% planned to spend $500 or more.

New York  — Parago, the nation’s largest rebate provider, has announced the launch of GoRebate Mobile, the first mobile shopping applications for iPhone and Android focused on rebates that allow marketers to deliver rebates directly into the hands of value-seeking consumers.  

MCKINNEY, Texas — Blockbuster is taking advantage of recent pricing changes at Netflix to lure customers over to its Total Access service. 

The company is offering Netflix customers who switch to one of Blockbuster's two most popular Total Access plans a 30-day free trial. After the free trial, customers will continue to receive Total Access for a new everyday price of only $9.99 per month for "1 Disc" at a time or $14.99 per month for "2 Discs" at a time, the company reported.