-
Report: FSI coupon activity down in 2011
MINNEAPOLIS — Free Standing Insert coupon activity dropped 3.9% over the first six months of 2011 versus the same time period a year ago, Marx, a Kantar Media solution, reported on Wednesday.
The decline is the first reported in the first half of the year since 2008, when there was a 3.4% decline.
“After several years of significant growth, FSI coupon activity may be stabilizing while more integrated print and digital coupon promotion tactics are emerging,” stated Mark Nesbitt, president of Kantar Media Intelligence North America.
-
New website born for Kroger baby products line
CINCINNATI — Kroger on Wednesday launched a new website in support of its Comforts line of baby products, the grocer announced.
ComfortsForBaby.com will enable busy moms to access and exchange ideas online, offering a community where mothers can share their insights and experiences parenting newborns, infants and toddlers. The website is available in English and Spanish, with the Hispanic microsite designed specifically to engage Latina moms.