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Digital schmigital, FSIs continue to rule coupon world
Shopper marketing conversations these days may be dominated by digital strategies, but the time worn free-standing insert continues to dominate as the distribution vehicle of choice when it comes to coupons.
FSI’s accounted for 89.6% of the 167 billion coupons distributed during the first half of the year, versus 87.3% for the same period the prior year, while digital coupons accounted for less than 1% of total volume, according to the U.S. mid-year 2011 Consumer Packaged Goods Coupon Facts Report released by NCH Marketing Services Inc., a Valassis company.
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Vitamin Shoppe's Q2 earnings leap 64%, to open 48 stores
North Bergen, N.J. -- Vitamin Shoppe reported Thursday that net income in the second quarter increased 64% to $11.95 million, compared with $7.3 million in the year-ago period. The retailer cited strong sales both in-store and online for its improved performance.
Revenue rose 12.3% to $215.9 million, topping Wall Street expectations. Same-store sales increased 8% in the quarter.
Vitamin Shoppe said it is on track to open 48 new stores in the fiscal year.