Walmart gets serious with toy business

BENTONVILLE, Ark. Walmart has announced 100 additional toy Rollbacks. Through Christmas, more than 100 toys in all stores and online will be reduced in price, many by as much as 30%.

"We'll offer aggressive pricing on toys this season to ensure moms can afford the gifts that help create a holiday their kids will remember," said Laura Phillips, VP toys for Walmart. "We believe moms are looking for toys that not only fulfill their children's holiday wishes, but also create opportunities for role play, pretend and family togetherness."

The savings announcement comes as Walmart is gearing up to send out its Christmas Toy Guide next week. The retailer is also offering free Site to Store shipping on thousands of online toys.