Coupons/ Rebates/ Pricing

WASHINGTON, D.C.  — The Joint Industry Coupon Committee on Thursday urged retailers to prepare for the retirement of UPC Prefix 5 barcodes from manufacturer coupons. These symbols will no longer be used after June 30, 2015, as manufacturers shift to exclusive use of the GS1 DataBar format for coupons.   

By Scollay Petry, OtherLevels

Top of mind for retailers wanting to better engage with shoppers in their brick-and-mortar locations this holiday season are in-location technologies (e.g. beacons) and the personalization tactics they make possible. According to MediaPost, about 20% of retailers already use iBeacons, while 54% plan to implement the technology by 2015. With the promise of immediacy and “in-store engagement,” others undoubtedly will jump on the beacon bandwagon soon.

NEW YORK — A survey conducted in eight world markets during the latter half of January 2015 revealed insights on online purchasing habits of consumers in winter. The survey was jointly carried out with One Hour Translation and Google Consumer Surveys and was based on a sample of 800 respondents — 100 from each of the following countries: the United States, the United Kingdom, Australia, Canada, Italy, Germany, the Netherlands and Japan.

New York - With gas prices down 31% since June 2014 and oil prices tumbling to their lowest levels in several years, American consumer confidence has improved dramatically. According to the Nielsen Consumer Confidence Report, in fourth quarter 2014 U.S. consumer confidence went up 12 percentage points year-over-year.

Louisville, Ky. – Papa John’s International Inc. is taking its Super Bowl focus off trivial football inflation concerns and on something that matters – free pizza. Customers who place a minimum order of $15 on Papajohns.com using promo code SUPERBOWL between Thursday, Jan. 29 and Sunday, Feb. 1 will receive a free large pizza with up to three toppings on their next order beginning Monday, Feb. 2 through Sunday, February 22.

Grapevine, Texas – GameStop is running its annual “Re-Fun Your Refund” program. Starting Jan. 26 and running through March 1, customers can use their tax refund to pick up video games or electronics.

GameStop is offering a variety of discounts and special offers for video games, consumer electronics, and accessories. For the second consecutive year, GameStop is partnering with H&R Block to bring exclusive GameStop deals to H&R Block Emerald Card holders and can be redeemed at all GameStop store locations or online.

Now that gasoline is cheaper, the fuel-savings component of retailer loyalty programs isn’t such a powerful draw. So retailers such as Kroger are employing new tactics to keep customers interested.

San Francisco - Mobile is increasingly influencing all stages along the shopper’s path-to-purchase for CPG items. New research from mobile audience intelligence firm NinthDecimal examines how mobile usage and marketing is transforming how shoppers interact with CPG brands.