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ECRM: Retail circular advertising trends, December 2014
ECRM compared retail circular advertising in December 2013 vs. December 2014 and noted trends occurring across top retail chains. CVS used longer but fewer December circulars, increasing circular pages by 18%. The CVS Christmas Clearance Sale circular was not seen in 2014. Walgreens cut two December 2014 comparable circulars accounting for the 22% drop in circular pages. CVS added a large “THROW THE PERFECT PARTY” promotional block on the inside front page of the 2014 holiday week circular featuring snacks, cookies, coffee, ice cream and sparkling cider.
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J.C. Penney same-store holiday sales up 3.7%
Plano, Texas -- J.C. Penney is reflecting in a post-holiday glow and feeling bullish about its business going forward after reporting a 3.7% increase in same-store sales during the holidays (the nine week period from November through December). The retailer also said that it expects its fourth-quarter comparable sales will be at the top end of its forecast range of a 2% to 4% gain.

