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Study: Mobile impacts path to purchase
San Francisco - Mobile is increasingly influencing all stages along the shopper’s path-to-purchase for CPG items. New research from mobile audience intelligence firm NinthDecimal examines how mobile usage and marketing is transforming how shoppers interact with CPG brands.
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Retailers give shoe shoppers a run for their money
Footwear retailer sales could be in for a “Boost” this spring thanks to a pricy introduction from Adidas backed by some big name athletes and a bold marketing claim.
Adidas contends its new Ultra BOOST shoe is “the greatest running shoe ever,” and for $180 it better be. It goes on sale next month in time for the Spring running season.

