Cause Marketing/ Community Programs

Leading brands are retailers were recognized for their effectiveness in marketing communications Tuesday night in Chicago when the fourth annual North American Shopper Marketing Effie Awards were held at the Path to Purchase Institute’s annual Shopper Marketing Summit.

Academy Sports + Outdoors has renewed its multi-year partnership with the Atlanta Braves. The specialty retailer also plans to open two new stores in Cartersville, Ga., April 11 and Douglasville, Ga., May 2.

"We're thrilled about our continued expansion in the Atlanta metro area," said SVP of marketing Anita Sehgal. "Our partnership with the Braves and the two additional stores are clear indicators of Academy's commitment to our ongoing growth in the Atlanta community, Braves fans, and active-minded families throughout Georgia."

American Eagle has had a rough winter. Robert Hanson resigned as the company’s CEO following disappointing holiday sales, and severe winter weather contributed to weak fourth-quarter results.

Interim CEO Jay Schottenstein looked on the bright side as shares dropped nearly 7%, saying that the company was taking steps to bring greater focus and excitement to its product offering and better engage its core customers.

Most American’s missed seeing amputee Evan Strong win gold at the Paralympics in Sochi as Russian aggression toward Crimea and the Ukraine overshadowed the games. However, Strong gains another type of notoriety this Spring when he becomes the first para-athlete to grace the front of a Wheaties box.

Purchase, N.Y. -- As part of the 2013 launch of a commitment to responsible retailing, the Stop & Shop Supermarket Co. LLC is making efforts that reduce waste in stores and improve efficiencies in energy uses in both new and existing stores.

By 2020, the company has set a goal of getting to "zero waste," diverting 90% of waste going to landfills and incinerations through the expansion of its organic recycling program and new opportunities for recycling cardboard, plastic, paper, and single stream recycling.

The Avenue has used Partners in Education programs to foster community relations since 1998. These programs provide marketing opportunities for each of the five Avenue properties in the Southeast.

Taking a cue from the TLC television show “What Not to Wear,” for example, The Avenue worked with high school fashion marketing students to award $1,000 makeover packages including wardrobe, hair, makeup and other prizes. More than 40 teachers applied for the makeover, which was sponsored by Van Michael Salon, LensCrafters, Chico’s, Talbots and Aerosoles.

Dole Fruit Squish'ems is kicking off a partnership with two-time FIFA Women's World Cup winner and mom Brandi Chastain to help soccer families across the country gear up for game days.

Duck Tape is getting "Ducked Out" for the 2014 Radio Disney Music Awards (RDMAs), and offering one person a chance to attend the event at Nokia Theatre L.A. April 26.

One winner will receive a trip for five to the RDMAs in Los Angeles, as well as a meet and greet with Radio Disney on-air personality Maddy from "Morgan & Maddy in the Morning."

Matthews, N.C. -- Family Dollar Stores Inc. has joined EPA’s Energy Star program as an Energy Star partner. Through its voluntary partnership with the U.S. Environmental Protection Agency’s Energy Star Program, Family Dollar will work to improve energy efficiency and sustainability and reduce greenhouse gas emissions through a strategic, corporate energy management program that will help preserve the environment for future generations.

Calgon is gearing up for spring with new scents, beauty bar soap products, revamped packaging and a new ad campaign.
 
"We are updating Calgon in formula and design in a way that we believe will help to modernize the iconic brand, while keeping the same attributes that women love about Calgon," said Madeline Blaize, director of marketing of Parfums de Coeur. "It is important to us to offer the consumer the latest trends in beauty care while staying true to the authenticity of the 60-year-old brand."