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Cause Marketing/ Community Programs

  • Women in Factories training funded by Walmart

    The Walmart Foundation increased to $10 million its investment in an educational program on track to provide training to 60,000 women in 150 factories.

    The increased funding commitment to the Women in Factories program begun in 2011 was announced in Beijing by Scott Price, CEO of Walmart Asia at the 2014 APEC CEO Summit. The Women in Factories program has already provided training to 40,000 female factory workers and by the end of 2016 the figure is expected to increase to 60,000 women at factories in India, Bangladesh, China, El Salvador, and Honduras.

  • Beauty site connects commerce and cause

    New website BeautyKind.us will enable consumers to give back just by making purchases.  Whether it’s shopping for makeup, skincare, fragrances, hair or nail products, 5% of the purchase price of every product will be donated to the charity of the consumer's choice. The unique shopping platform “We-Commerce” was created to integrate cause within commerce and bring the beauty community together for the greater good.

  • Petco’s holiday appeal includes digital element

    Cute cat videos and funny dog tricks are everywhere on the Internet so it only stands to reason that Petco would unleash customers’ creativity with an Instagram contest as part of a larger holiday initiative.

    Petco is encouraging shoppers to enter its holiday photo contest from Nov. 23 to Dec. 18 by submitting photos of their pets showing holiday spirit by following @petco and posting photos with #JoyLovePetsContest on Instagram. A winner will be selected every Friday and will receive a $1,000 Petco gift card.

  • Dollar General celebrates Veterans Day

    Dollar General will honor veterans and their families with a special 11% discount on all qualifying purchases, in-store and online, on Tuesday, November 11, 2014.

  • Shopko Optical goes digital

    Shopko has launched an exclusive online optical line, Asher & Ivy, which the company says combines hipster attitude with a bit of “geek chic.”

    “The Asher & Ivy exclusive eyewear collection is trend-forward, fresh and fun,” said Don Bye, vp of Shopko Optical Services.  “We are thrilled to introduce this new brand on our enhanced website.”  

    Asher & Ivy Eyewear is available exclusively online, however, the eyeglasses can also be shipped to any local Shopko Eyecare Center.  

  • Yelp: Eight in 10 Americans will shop local during holidays

    San Francisco -- Eight in ten Americans are likely to shop at local businesses during the upcoming holiday season, according to a 2014 nationwide Nielsen survey commissioned by Yelp. Nearly half (47%) plan to spend more than $100 at local businesses.  

  • American Beagle returns

    American Eagle Oufitters has turned an April Fool’s joke into a business opportunity by launching its first-ever clothing line for “dogs and their owners,” American Beagle Outfitters, for a limited-edition Holiday 2014 release.

  • RetailROI Rallies Retail Industry to Combat Ebola

    Responding to the Ebola virus that has ravaged West Africa, RetailROI has launched a major campaign to help fight the disease in Liberia. Working with its partner charities operating in Liberia, including More Than Me and Love In Action, the #RetailFightsEbola campaign is rallying retailers, manufacturers and individuals to provide much-needed medical and hygienic supplies to Liberia.

    RetailROI’s goals are two-fold:

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