Cause Marketing/ Community Programs

A powerful alliance formed by News American Marketing, Acosta Sales & Marketing and dozens of leading brands and retailers have stepped up again this veterans day to remind Americans to Believe in Heroes.

Believe in Heroes is an innovative cause marketing campaign created by Acosta Sales & Marketing in 2010 to generate awareness of the Wounded Warrior Project and raise funds for the critical services the group provides to veterans. News America, publisher of the SmartSource Magazine coupon insert, signed on to the Believe in Heroes program in 2011.

Nashville, Tenn. –- Rent-A-Center has offered to pay for the shipping of the first container of relief supplies as part of the #RetailFightsEbola campaign. RetailFightsEbola is a campaign to combat the spread of Ebola in Liberia launched by Retail Orphan Initiative (RetailROI).   The campaign is rallying retailers, manufacturers and individuals to provide much needed medical and hygienic supplies to Liberia.  

Whole Foods has a tendency to zig when other retailers zag and it is doing just that with a new line PBS Kids branded toys this holiday season.

No bright shiny plastic toys will be found on Whole Foods shelves. Instead, the natural grocer struck a deal with PBS Kids to offer a line of educational and sustainable wooden toys and plush products for kids ages six months to three years. Each item in the PBS Kids line is made with safe, non-toxic materials and inks, and all packaging is made from recycled materials, according to the companies.

San Francisco -- Ben & Jerry’s has opened its largest flagship to date, a 3,000-sq.-ft., two-story location in São Paulo, Brazil.     Designed by Tesser, a San Francisco strategic branding and design firm, the property showcases the company's social mission along with its iconic ice cream treats.   

Seattle –- Amazon.com will start offering daily Black Friday deals on Saturday, Nov. 1. Amazon will also start offering two Deals of the Day every day through Monday, Dec. 22.  

Burlington has partnered with K.I.D.S./Fashion Delivers and ABC’s Good Morning America for its eighth annual Warm Coat Warm Hearts coat drive, themed around “Families Helping Families.” 

The coat drive, which kicks off on Saturday, November 1, 2014, will benefit K.I.D.S./Fashion Delivers, a national non-profit organization dedicated to providing apparel and other products donated by manufacturers and retailers to community charities across the U.S. and throughout the world. 

GameStop has joined forces with St. Jude Children’s Research Hospital for another season of giving.  For the second year, GameStop will participate in the annual St.