Cause Marketing/ Community Programs

Jo-Ann Fabric and Craft Stores is aiming to attract more families with a new corporate giving campaign.

The fabric and craft specialty retailer announced that Boys & Girls Clubs of America will be a major recipient of Jo-Ann corporate giving in 2015. To help inspire young minds, customers will be able to purchase a “pin-up” upon checkout to benefit the organization from March 1 through April 4 at all Jo-Ann stores nationwide.

Kohl’s is sponsoring a Milwaukee-area school grant program for the third year in a row.   The Kohl’s Cares Field Trip Grant Program gives more than $1 million in funding to schools throughout the metro-Milwaukee area.  

PetSmart is hoping to stand out in the pet category with a new marketing campaign that celebrates “pethood.”

The campaign, called "Petsmart Partners in Pethood," explores how having a pet can be similar to having a child -- from potty training to feeding, bathing to doctors visits.

Kohl’s is standing behind its stated mission to “give back” to the communities it serves by announcing that it donated nearly $18 million in 2014.

The community grants benefited more than 8,500 nonprofits across the country in 2014 through Kohl’s best-in-class Associates in Action (AiA) volunteer program.

Leading regional supermarket operator Hy-Vee is expanding its relationship with Interactions to provide experiential marketing services.

Interactions says it will engage shoppers through experiential marketing events in 50 store locations in Iowa, Illinois, Kansas and Missouri, with plans to expand to more than 145 stores throughout the year. In addition to planned event services, Interactions will also collaborate with Hy-Vee to develop additional experiential marketing activities, such as new store openings, community events and Hy-Vee branded programs.

Whole Foods is putting its motto -- whole foods, whole people, whole planet -- to the test with a new initiative to alleviate poverty through microcredit.

The retailer is partnering with its own Whole Planet Foundation on an effort to raise $5 million in 42 days to fund microlending programs worldwide.

Michaels is broadening is involvement with a global charity focused on improving the health of children and families.

Michaels and its subsidiary Aaron Brothers have supported Starlight since 2010. The expanded partnership will increase the company's involvement through a wide range of programs that include corporate contributions, in-store promotions, customer donation programs, associate-driven events and giving, vendor engagement, product donations and more.

The Walmart Foundation is funding a three-year initiative to identify new ways in which the non-profit, public and private sectors can better work together to serve veterans. 

The $1 million initiative is called Welcome Home North Carolina, and it will operate under the guidance of the Institute for Veterans and Military Families, a New York-based organization that solves issues facing former service personnel and their families. Among the institute’s responsibilities will be distributing the $1 million.