Cause Marketing/ Community Programs

Moms who liked rocking out to Poison in the 1980s will love Overstock.com’s new promotion.

The retailer will be hosting a new Mother’s Day sweepstakes in which one lucky winner and one guest will receive an all-expenses-paid trip to Phoenix, Ariz. to enjoy three days and two nights at a luxurious hotel and spa. There, they will be treated to a spa pampering package before a car whisks them off to join Poison singer Bret Michaels at his home for dinner. Overstock.com and Michaels created the sweepstakes to say thanks to all mothers and honor them on their special day.

Publix is celebrating its 85th anniversary this year with an annual day of service in which more than 4,000 of its employees will participate in service projects.

Publix employees across the company’s six operating states will be volunteering with more than 125 nonprofits whose focus is on youth, education or the plight of the hungry and homeless.

When the Special Olympics get underway in late July in Los Angeles, a major awareness effort and hefty donation from Toys “R” Us will make a powerful contribution.

The retailer spent the past two months executing a broad-based campaign in stores and online to benefit the Special Olympics, which raised more than $4 million as well as awareness of an event in which roughly 7,000 athletes will participate.

H&M gave new meaning to the phrase “pop-up store” with a merchandising initiative at its Times Square location focused on conscious commerce.

The retailer, which operates 3,100 stores worldwide, chose the New York flagship location as the launch point for its H&M Conscious Exclusive Collection and the opening of its Conscious Pop-Up Store. On hand for the opening were actress Olivia Wilde and Barbara Burchfield of Conscious Commerce.

Some of the biggest names in retail soon will be honored in the nation’s capital when the U.S. Environmental Protection Agency and the Department of Energy host an annual event to recognize Energy Star Partners of the Year.

Among this year’s award recipients are Home Depot, Sears, Best Buy, Kroger, Kohl’s, Food Lion, Staples and JCPenney. The eight retailers are among 128 total companies being honored as Energy Star Partners of the Year from the roughly 16,000 companies who partner with EPA on the broad-based energy efficiency program.

Kmart is taking its long-running affiliation with March of Dimes to a new level this year with the help of America’s fiercest fitness expert.

Seattle -- Nordstrom announced it is donating one percent of every gift card sale to local nonprofits in the U.S., Puerto Rico and Canada.

"When a customer buys a gift card this Mother's Day and beyond, we hope they'll feel good knowing that the gift they're giving is a part of Nordstrom helping some great non-profit organizations do amazing things for their communities,” said Jamie Nordstrom, president of stores for Nordstrom.

Meijer is incenting customers to make generous donations to hunger relief organizations by offering to double their contributions.

As part of the retailer’s Simply Give hunger relief program, plans call for Meijer to contribute $20 every time a customer donates $10 resulting in a combined $30 donation to local food pantries. The company conducts its Simply Given campaign three times a year. The Spring effort runs through May 7 but the generous matching offer is good April 17-18.