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Cause Marketing/ Community Programs

  • A match made at Meijer helps with hunger

    Meijer is incenting customers to make generous donations to hunger relief organizations by offering to double their contributions.

    As part of the retailer’s Simply Give hunger relief program, plans call for Meijer to contribute $20 every time a customer donates $10 resulting in a combined $30 donation to local food pantries. The company conducts its Simply Given campaign three times a year. The Spring effort runs through May 7 but the generous matching offer is good April 17-18.

  • Lowe's outlines 2015 sustainability initiatives

    Lowe's outlined its progress in meeting its sustainability objectives in its 2014 Social Responsibility Report.

  • Academy does deal with Cardinals

    Despite not having any stores in or near St. Louis, Academy Sports + Outdoors has inked a multi-year brand building deal with the Cardinals that is sure to have fans of the popular hometown baseball team scratching their heads.

  • Build-A-Bear launches interactive Promise Pets

    Build-A-Bear Workshop is rewriting the rules on stuffed animals with a new line of toys that are linked to a mobile app.

    The retailer’s new Promise Pets feature a free mobile app that families can download to bring the experience of pet care to life, teaching children about animal care through an interactive play experience. Breeds in the collection include the Golden Retriever, Beagle, Yorkshire Terrier and Persian Kitten. Build-A-Bear plans to introduce more breeds throughout the year.

  • Study: Millennials disloyal to brands

    Millennials are not loyal to fashion brands, according to a new study. In fact, 45% of those surveyed by LIM College say nothing can be done to retain them.

    This is according to the results of a new survey, "Shopping Trends Among 18-25 Year-Olds," conducted by LIM College Professors Robert Conrad and Kenneth M. Kambara, Ph.D.

  • American Eagle teams up with Brad Pitt on recycling

    American Eagle is leveraging the star power of Brad Pitt to launch an innovative denim recycling program that will put needy people in affordable homes.

    Customers can bring their old denim into any of American Eagle Outfitters’ 823 stores throughout the U.S. and Canada and receive a 20% discount on a new pair of jeans. Any collected unwearable denim will be shredded and recycled into UltraTouch Denim Insulation and other building materials for use in Make It Right’s affordable homes around the country.

  • Study: Brand loyalty not in fashion for Millennials

    New York - Millennials are not loyal to fashion brands. In fact, a new study from LIM College shows that 45% of those surveyed say nothing can be done to retain them.

    The study, “Shopping Trends among 18-25-Year-Olds,” surveyed 275 LIM College students from March 2-9, 2015. Respondents were asked to evaluate the applicability of statements regarding why they may have abandoned what had been their brand of choice in 2013. The top responses were:

    1. Availability of desirable new alternatives (64%).

  • Petco uses YouTube to promote pet adoption

    Petco is leveraging the combined power of video and celebrities with its latest promotion, "Think Adoption First."

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