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Cause Marketing/ Community Programs

  • Gift cards keep giving at Nordstrom

    Leading department store retailer Nordstrom has developed a unique approach to community giving by returning 1% of gift card sales to local nonprofit groups.

    Nordstrom will use funds from gift card sales to support two giving programs: Nordstrom-directed corporate contributions and a newly-launched Employee Charitable Match program. For more than 40 years, Nordstrom selects hundreds of organizations to receive cash grants.

  • Academy does deal with Cardinals

    Despite not having any stores in or near St. Louis, Academy Sports + Outdoors has inked a multi-year brand building deal with the Cardinals that is sure to have fans of the popular hometown baseball team scratching their heads.

  • Lowe's outlines 2015 sustainability initiatives

    Lowe's outlined its progress in meeting its sustainability objectives in its 2014 Social Responsibility Report.

  • American Eagle teams up with Brad Pitt on recycling

    American Eagle is leveraging the star power of Brad Pitt to launch an innovative denim recycling program that will put needy people in affordable homes.

    Customers can bring their old denim into any of American Eagle Outfitters’ 823 stores throughout the U.S. and Canada and receive a 20% discount on a new pair of jeans. Any collected unwearable denim will be shredded and recycled into UltraTouch Denim Insulation and other building materials for use in Make It Right’s affordable homes around the country.

  • Build-A-Bear launches interactive Promise Pets

    Build-A-Bear Workshop is rewriting the rules on stuffed animals with a new line of toys that are linked to a mobile app.

    The retailer’s new Promise Pets feature a free mobile app that families can download to bring the experience of pet care to life, teaching children about animal care through an interactive play experience. Breeds in the collection include the Golden Retriever, Beagle, Yorkshire Terrier and Persian Kitten. Build-A-Bear plans to introduce more breeds throughout the year.

  • Study: Millennials disloyal to brands

    Millennials are not loyal to fashion brands, according to a new study. In fact, 45% of those surveyed by LIM College say nothing can be done to retain them.

    This is according to the results of a new survey, "Shopping Trends Among 18-25 Year-Olds," conducted by LIM College Professors Robert Conrad and Kenneth M. Kambara, Ph.D.

  • Petco uses YouTube to promote pet adoption

    Petco is leveraging the combined power of video and celebrities with its latest promotion, "Think Adoption First."

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